I just watched the clip of Bert from SEC Media Days. A few observations--first of all, he looks uncomfortable, out of breath, talking too fast. He uses "we" interchangeably when referring to Arkansas and Wisconsin, in the present tense. He will never be confused with a scholar, but few coaches are. His sense of humor is kind of mean-spirited. He is the epitome of the Midwestern, arrogant jock-coach.
In my opinion, he's still inherently unlikeable. Has to be a bitch recruiting with that personality. Or maybe not. Maybe some players respond to him. He has the toughest job in the toughest conference and he very well may lose all of his SEC games again this year. I would feel a little sorry for him if he wasn't so smarmy. The guy has to have some talent for Alvarez to hire him and keep him. Guess we will find out this season.