Tress and Urban are two totally different coaches and recruiters.
Urban was a rockstar national recruiter before he ever got to Columbus. He's the 'it' guy, and I think that makes it easy to stroll into a kid's living room in South Florida and ask him how many championships he wants to win.
Tress was the put his arm around you and tell you he is going to treat you like a son type. Tress was not a national coach celebrity, he wore a sweater vest. He played Tressel ball. You knew it wasn't going to be flashy, but you would win.
I couldn't look up to both of them any more, but to me it's no mystery why Urban is the great national recruiter, and Tress kept the kids at home.