After graduating from OSU, I went to Pitt law. The town is a pro sports town, with the exception of Pitt Basketball faring well.
However, a big selling point for the program is the fact that they share facilities with the steelers. While Todd Graham was an arse and blocked off contact with the steelers at the practice facility, most coaches have embraced it. Its gotta be pretty cool to be eating lunch at the practice facility and be able to talk to Troy Polamalu. However, the Heinz field arrangement hasn't worked well for Pitt, as the stadium is several miles from campus. Winning is the only thing that will cure all.
AD Steve Pederson really should have never let Walt Harris walk...they have struggled to find success when he had them on the verge of becoming a consistent top 25 team. For some reason they thought they could do better. They brought in a "Pitt man" Dave Wannstedt, where the program seemingly fell apart. Then it became a circus with hiring 3 coaches in 2 years, one who never even oversaw a practice, the other who ran off to Az St.
As for college atmosphere, there is none at the games. Its why Chryst has to concentrate on the school and sell the city, rather than the game-day experience.