I posted this in the Forum after missing this, so I'll repost the rest of what I found:
Some quick research tells me that $1.2 million represents 21% of SDSU athletics' annual operating budget. In 3 hours, San Diego State will rope in 1/5 of the money they need for the entire year to fund 18 sports (6 men's & 12 women's) and the opportunity for more than 250 student-athletes to get an education and continue the pursuit of their sport.
For all the negativity surrounding the big money in college football, it's things like this that get completely overlooked. There's also so much crap given to big-name programs for their early-season scheduling, but it's a huge act of charity when these smaller schools come visit the big guys. Even if they get slaughtered by 30 points, they bring home a very meaningful sum of money at schools where the athletic department is often constantly trying to stay afloat without the big-money alumni base of an Ohio State.
It's a win/win, unless of course you're Michigan and you have to worry about losing to Appalachian State...