The offense over the last two years tried to create confusion with pre-snap reads and motions, but once the ball was snapped the concepts made little to no sense. There was no spread-to-run aspect to Warri-Beck's plan, mainly because our splits were too tight. We've had a team full of horizontal threats over the last two years (Braxton, Marshall, Dontre, Samuel, Campbell), but with splits being so narrow it's impossible to gain leverage in the edge rushing game. Spread the field, let the defense spread with it. Attack the corners and get the LBs flowing to the sideline, and just when they're winded - smack them in the face with Zeke and Weber.
The personnel has been there for the last two years from a player standpoint, there's just been a very obvious lack of identity and direction from a coaching standpoint. Just when Weber is getting hot we try to force feed Samuel the ball on a speed option to the short side of the field. Just when Samuel is having some success in the intermediate passing game we try a QB keeper on 2nd and 3, get stuffed leaving 3rd and 5, then overthrow Baugh on a hitch. It's like the staff was in the press box playing plinko to determine the next call.
The old staff viewed each play as independent events - in a vacuum. What I loved about Tom Herman is that he gave you false clues with each formation and motion. He would pound the base look into the ground and make you wait for the restraint, and just when you thought it wasn't coming we score a TD on a 3 play drive.
The playcalling for the last 2 years stressed multiplicity for the sake of multiplicity. Each call was predictably random, or randomly predictable - if you will. I want to see a balanced attack with a purpose. Watching the Green Bay vs. Dallas game last night, you saw two offenses that understood exactly what they were. Neither team tried to force the ball into a player's hands just because he hadn't touched it in a while, they put their best players in his respective comfort zone and asked them simply to "ball out."
TL;DR Figure out what your players do best, build the system around that. You're only going to trick a defense 3-4 times a game, stop trying to do it every play.