Yet his uncle did not have a spotlight in which to launch his career to further heights. He MAY have had some industry publication, but he equally may have had to keep it completely hush-hush due to propietary agreements. Regardless, he didn't have the oppertunity to parade in front of scouts or audition for better jobs. He didn't have a weekly saturday special for 3 hrs to show off his talents.
His uncle was unlikely to get fair market value out of his ideas (patents), but he did get a support network that enabled his ideas to get patented. He was granted access to a patent attourney, prototyping facilities, supply lines, money, infastructure, and beyond all because he was part of a company.
Cardale recieved an education that may, and may not, have taken full advantage of. He also recieved training tables, post training meals, suppliments, etc. He recieved world class training. He recieved world class strength and conditioning. He recieved world class networking for help in advancing his skills during the off cycles, which may have been paid for him (or donated or who cares). Every time an athlete complains like this, they look very small and tiny when compared to all that they recieved. If he never had the oppertunity in the natty, then he wouldn't even be looked at by the NFL. So his "market value" would have been jack shit. He still would have gotten a lot of perks, but never delivered publicly on the investment that Ohio State put in him.