An odd sentiment, and a lazy analogy. It's not like conferences that feature unequal revenue sharing have powerhouses in every team. Otherwise Kansas and Iowa State would be a top-5 program in the Big XII, where Oklahoma and Texas retain most conference revenue, right? Because both would be incentivized to fill the stands, right? Can only do that with winning football, right?
Not to mention that we don't seem to see this happening in Purdue's other sports - which would be expected if the entire Purdue campus were lazy free check-collectors. Sure, winning football is a gold mine. But Purdue's doing great with men's basketball right now - the 2nd largest moneymaker on a college campus. Purdue's Women's basketball team has won the Big Ten Tournament in 9 of the last 18 years. Their women's golf team is also pretty good.
Not to mention Purdue's science and engineering student body is one of the most competitive in the world. I don't think the Big Ten welfare checks really affect their definition of winning.
You know what? Fuck off, former Purdue football player, for making me defend Purdue. Blech.