It's Meyer's weekly story line. I remember a couple of years ago he said that Maryland's defense had the best talent the Buckeyes had seen to date. That's when I started paying attention to how he finds one or more areas of the weekly opponent - and crowns them the best our guys have seen. The difference now is that we get 4 weeks of Watson adulation.
i think he does it intentionally to keep his players focused and edgy - and maybe a little bit to raise intensity with the home fans.