OSUStu's image, it seems to me, is making light of those who long for things from the past just because they're from the past. Folks who use typewriters just because they want others to think they are cool. Folks who wear clothes and get tattoos in order to communicate the superficial impression that they are cool just because. Folks are laughing because hipsters who wear scarves in June just for the image aren't very interesting; they aren't very deep and they don't really have anything to say.
Ironically, these are many of the problems folks have with the new site. The pictures are pretty but large. The text is huge and is spaced very widely...it looks like Apple, but it's hard to read. The menus and links to discussion topics are hidden and change depending on how big the window is on your screen. Again, like Apple; the minimalism reduces functionality. Yes, I know that the "SB Nation" format is "cool" and "trendy." It's just harder to use and puts the emphasis on pictures instead of words.
I'm more than happy to repeat another thing I've said: the folks who create and run the site work very hard and have only the best intentions. And they toil for the best possible reason: they want to share their love for the Buckeyes with us and help all of us form a stronger relationship with all of our Ohio State student-athletes. It's also very clear that the powers that be have no intention of reducing the amount of great writing they present, and that's what really matters. Rest assured, no matter what the site looks like or how it functions, I'd happily buy an 11W staffer a beer if I came across one.
I know that the Internet and American society are increasingly turning toward style over substance--believe me, only a small fraction of college students can identify Iraq on a map or name a Supreme Court justice...or even a Beatles song. I just feel strongly about the change as a result of my distress over this kind of thing.