Maybe it is a lot on play-calling. I don't know. I don't think it's on the QB because I have watched games with teams where the QB isn't seeing things, isn't getting them the ball even though the play is there. For sure, JT in 2016 failed to see some things and missed on some things, but it wasn't a common theme. Where receivers are getting it done and getting separation and not getting the ball, it's very obvious and usually very roundly criticized by everyone, including and especially sites like this one full of people that watch things very closely both in the stadium and on TV. So at the very least, this crew of very good to great recruits are not developing as hoped.
In terms of play-calling, even without separation our offense needs the occasional deep shot to force the safeties to back up. Not enough of that. In terms of play-calling, whether it's slants or middle screens or double moves or what have you, even if these guys aren't striking fear in the defense with the speed and route-running (and they're not, and that's a pox on Smith), the OCs are there to find high percentage ways to get the ball in the hands of these athletes.
Zach Smith has been an exceptional recruiter, and hopefully Kevin Wilson restores that rhythm and tempo and explosive, aggressive mindset that it seems like we've been lacking since Tom Herman went to Houston.
But it is no longer 2015. Zach Smith does not have a roster of raw newbies that are still adapting along with a super freak talented former QB still learning the position. He has at least a half dozen guys with experience and talent that are ripe to produce. Campbell and McLaurin are not elite, but they are pretty good and should this year be producing. Victor and Hill have shown flashes of the sort of play we hoped they would bring, and it's time for Smith to develop that into a consistent thing. Dixon, Mack, and Clark are not chopped liver, and none of them are too new to make their mark.