That is kind of where I am at too Blu. Something just doesn't seem quite right to me about this.
Alcohol is a huge industry in this nation and I can support the right of individuals to consume these beverages even though I don't drink a drop. I realized that alcohol was a huge part of OSU games from the first time I attended one as a teen back in the 80's. It bothered me the most at the 99 Purdue game where I had to endure an inebriated fan hurling drunken obscenities at Drew Brees for the entire game. His right to consume alcohol should not have infringed on my right to enjoy the game with my wife without having to put up with such an idiot, especially when I was there supporting a mediocre team that year in the pouring rain.
I am sure that most drinking will still occur at pre and post game festivities. But my guess is that a lot of people are not going to think twice about throwing $9 at beer, especially on those occasions where the Bucks are tanking. Can you imagine how much beer people would have bought at last year's MSU debacle? That was ugly enough without the prospect of more booze flowing during the game.
Sorry but it just doesn't make a lot of sense to me.