One argument I want to bring up regarding moving the date of the game is I believe it is MUCH easier to suffer from a hang over if it was in the middle of the year. Imagine how much of a hang over we would experience if the following game were against someone like Illinois. Could you imagine the repercussions if we would lose a game like that in the beginning of November? We wouldn't have to worry about getting psyched for championship weekend.
I also personally like it being played during the day and would like to see it back to being a noon game again. Like you said it IS the biggest rivalry in all of sports. So we should play it at noon like it used to be and set an example of tradition. If TV doesn't like that o well because its not like they wont air it.
Just my thoughts.