I went to grad school in College Station, Texas, right as Texas A&M joined the SEC. The SEC homerism was instantaneous. Their move coinciding with Texas taking a nosedive only made the superiority-by-association worse.
I will say that the Aggies were pretty accepting and respectful of my tOSU ties, especially after we picked up Urban. The only people I ever encountered who were jackasses about it were some middle-aged dudes who used to frequent the only BW3 in Brazos County that carried BTN. They made a lot of asshole comments at Tressel and Pryor and actively rooted against the Buckeyes in the 2011 season. I got smart and bootlegged my parents' BTN2Go for 2012.