'Scarlet and Gray Days' Smashes BTN Records

By D.J. Byrnes on September 2, 2015 at 1:13 pm
BTN Scarlet and Gray Days Smashing Success
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Nielsen metered market data says BTN's Scarlet and Gray Days, its original, behind-the-scenes look at Urban Meyer's fourth Ohio State training camp, has been a smashing success for the broadcasting network. According to a release, it's the "highest rated original August programming" in BTN history.

The record-setting August 19th debut — which was broken in viewership by the 9:30 p.m. replay — saw a 19 percent increase in viewership for the series' second episode on August 26th. 

“The numbers show that fans are excited for college football on BTN,” said network President Mark Silverman. “The interest in Big Ten college football on BTN has never been stronger.”

The final installment of the series airs Wednesday at 7 p.m. ET. (Here's a preview.)

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