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NFL Ratings Are Decreasing

+2 HS
WeakSideLB's picture
October 4, 2016 at 8:59pm
135 Comments

13 months ago, the NFL had its highest weekend rating ever. Yet now.....

Monday Night Football:

According to Richard Deitsch with SI, prior to the MNF game that competed with the Presidential Debate, ratings were down 19%.

Last night’s Monday Night Football matchup between the Minnesota Vikings and New York Giants drew a 9.1 overnight rating, an 8% drop from last year’s comparable Week 4 game between the Detroit Lions and Seattle Seahawks.

While the number of streaming viewers has increased – last night’s game attracted 262,000 average minute viewers on digital platforms, a 23% increase from last year – total viewership is still trending downward.

Sunday Night Football:

NBC’s Sunday Night Football was down yet again in viewership, drawing in 16.68 million viewers and scoring a 6.19/19 rating in the advertiser friendly 18-49 demo. The numbers mark a season low for SNF and the show’s 11.0 overnight rating is the lowest total since 2007 (ouch). While the NFL still won the night in total viewers, those numbers mark a steep drop from last week’s 18.62 million/6.8 ratings and the week before’s 20.6 million/7.4 rating.

The NFL was done no favors by the matchup with the Pittsburgh Steelers dominating the Kansas City Chiefs in a sleep-inducing 43-14 rout, but the league is accustomed to being quality proof. In years past, it wouldn’t matter if it was a blowout or a nail biter, SNF was TV’s king.

Cord cutters unite!

MOD EDIT - Closing thread, after a request to stay on-topic. Appreciate those who can.

This is a forum post from a site member. It does not represent the views of Eleven Warriors unless otherwise noted.

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