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ESPN article on How Steph Curry ended up with Under Armor

+6 HS
Magic Conch Shell's picture
March 23, 2016 at 9:30pm
57 Comments

It is an interesting read on how Nike lost Curry and the best upcoming player.

His note reads, "UA's U.S. basketball shoe sales have increased over 350 percent YTD. Its Stephen Curry signature shoe business is already bigger than those of LeBron, Kobe and every other player except Michael Jordan. If Curry is the next Jordan, our call will likely be wrong."

 Nike had him signed but during 2013 offseason they did a presentation that flopped epically.

according to Steph's father Dell, who was present, kicked off with one Nike official accidentally addressing Stephen as 'Steph-on.'"

 It only gets worse. Kevin Durants name was on one of the PowerPoint slides, that should show how little Nike valued him multiple higher ups were absent from the presentation. According to Stephs father Nike was not going to make him a signature athlete. It's a very good read and thought some of you would enjoy reading it as well. 

http://espn.go.com/nba/story/_/id/15047018/how-nike-lost-stephen-curry-a...

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