I always wondered who establishes game times? Meaning, a game like the upcoming Penn State game is going to occur in the evening but who agrees to allow this to occur at the established hour? A night game of course brings TV ratings so my first thought is that TV networks establish the hour the game is played.
The Penn State game is a "white out" < isn't that racist...? Just joking. and has an affect because it is done in the evening vice daytime where it would have less of an affect.
I love that most years The OSU vs. TTUN game is at mid-day. There's just something special about a game held at high-noon.