I posted a reply on the poster thread,  but I don't think many have seen it, but if you want to see what's "behind the poster", then you need install the Aurasma app (no affiliation and this is not an endorsement of the product) on your phone and then point it at the poster (you can point it at your computer screen as well).  Pretty cool stuff and apparently the content will change periodically.

Go Bucks!