I saw an article on NJ.com that mentioned tickets to the Ohio State game at Rutgers were going for as much as $550 per ticket.  No big deal... Secondary market tickets often have outrageous price tags right?  The thing is, these tickets weren't on the secondary market, they were directly from the Rutgers ticket office which uses a price model which takes into account scarcity rather than simply selling seats at a flat rate.

Welcome to the Big Rutgers!  Enjoy the dough.

http://www.nj.com/rutgersfootball/index.ssf/2015/08/a_ticket_for_the_ohi...