Point # 1.
I think JT's success is tied the national perspective of tOSU. People are starting to notice tOSU because of him. If he continues to play they way he has for the rest of the year and especially against MSU then provides the star quality that is needed. A Heisman invite would be a big boost to the team.
Point 2.
Oregon beat MSU on it home turf. If tOSU can beat MSU on their home turf by a greater point margin than Oregon did, then tOSU has an argument against the favored PAC12 champ for the comparisons of a common opponent. It's a very tall order, as Bucks would need a victory by more than 19 points but it is possible.