This article basically states that the B1G needs Ohio State to win because we are the only thing keeping the conference from being completely irrelevant on a national scale. You should check it out.
Seriously though, the ultimate winner may have been the credibility of the Big Ten as a whole—and that's because the league put on a show that the entire college football world could see, and its best advocate on the national stage won.Let's face facts, love 'em or hate 'em (and there's usually no in-between)—Ohio State was, is and always will be a national brand, and with that brand the Buckeyes bring the biggest possible spotlight to the league.
I'm not trying to be a homer, but I think in a lot of ways he makes a good point. If we lose what happens to the B1G? In fact where would the B1G be over the last decade without us? If I'm not mistaken I think we're the only B1G team to actually WIN the Rose Bowl in a long time, and that was a win over a good Oregon team. We are 1-0 in Rose Bowl games since the BCS era began. The rest of the B1G is 2-10, with their last win coming in 2000. We're the only B1G team to beat a really good SEC team in the last 5 years in #8 Arkansas. In fact, OSU has won 6 BCS games since the start of the BCS. The rest of the B1G combined have 7, and that is counting the 2000 Fiesta Bowl win by Nebraska who was in the Big 12 at time. Love us or hate us I don't think the B1G would be nearly as respected as it is without us, and with how bad the national perception is that is saying A LOT.