"A pig gets fed but a hog gets slaughtered"...the people working on the ticket price recommendations over at The Athletic Council, namely Vice Chair Antoinette Miranda, may be treading tOSU more into the hog category. Not that most major universities aren't already, but Miranda's comment about Stub Hub in today's Dispatch was just stupid, in my opinion. To justify/defend a premium price for the michigan game being $175 per ticket in 2-3 years, she mentioned her research showed fans willingly pay more than this on Stub Hub! Of course they pay that and well above BUT it's well documented that the image of ticket brokers is about that of Congess, Personal Injury Attorney's and Manti Armstrong.
Sure, go ahead and raise all ticket prices a little more every other year or so, and like always the public will growl a little but they understand prices always go up, we have a great program and the Univerity has huge bills/debt...but big jumps and premiums at 2 1/2 times the cost and tOSU will start to see significant backlash. Nationally, average game attendance has dipped a little already and experts says as prices go up and the "at home experience" keeps getting better (HD and 3D tv etc) they expect the trend to continue. Musicians/Arrists who take heat for ticket prices have been successful at keeping the big ticket brokers as the bad guys. They rightfully dipict them as a necessary evil they cannot control and they document how much of the ticket costs goes to the broker, not the performer. Yes, many of the artists don't really care but they at least act like they do...they don't (like Miranda/OSU) align themselves with brokers or say something a kin to "we know what Stub Hub charges and if your gonna get screwed shouldn't it be by THE OSU".
I know they are probably striking while the iron is hot (12-0) but raising prices significantly in what is still a bad economy and using ticket brokers as part of your defense may be the beginning of at least a few non-sellouts at The Shoe in the future. I go to a lot of games and most mich games but I really don't mine the "at home experience" at all, especially since I live close enough to head down to tailgate and get back home in time to see kickoff. Good luck with the PR on this Miranda.