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Forbes Most Valuable Teams - Guess who is #20?

I've been to enough college football games at the shoe and elsewhere to make me wonder how this is possible.  OSU woth less than Washington?  I get Texas, ND and Alabama, but beyond that I'm a little confused.

Rank Team Conference Value ($Mil) Revenue ($Mil) Profit ($Mil)
1 Texas Longhorns Big 12 133 104 78
2 Michigan Wolverines Big Ten 120 85 62
3 Notre Dame Fighting Irish Independent 103 69 43
4 LSU Tigers SEC 102 69 45
5 Georgia Bulldogs SEC 99 75 52
6 Alabama Crimson Tide SEC 95 82 45
7 Florida Gators SEC 93 74 51
8 Auburn Tigers SEC 85 77 44
9 Tennessee Volunteers SEC 84 55 35
10 Arkansas Razorbacks SEC 83 64 40

11 Nebraska Cornhuskers Big Ten 82 55 36
12 Oklahoma Sooners Big 12 80 60 36
13 Penn State Nittany Lions Big Ten 79 66 36
14 Wisconsin Badgers Big Ten 76 48 24
15 Oregon Ducks Pac-12 74 52 32
16 USC Trojans Pac-12 68 52 29
17 South Carolina Gamecocks SEC 67 48 26
18 Washington Huskies Pac-12 65 53 28
19 Michigan State Spartans Big Ten 64 50 31
20 Ohio State Buckeyes Big Ten 63 58 24

http://www.forbes.com/sites/chrissmith/2012/12/19/college-footballs-most-valuable-teams-texas-longhorns-still-on-top/

 

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Rural Meyer on 19 Dec 2012 - 3:20pm #

ESPN ranked tOSU the largest media market and the highest secondary ticket prices as well as we have the 2nd highest athletic budget in the NCAA. 

Remington2323's picture
Remington2323 on 19 Dec 2012 - 3:54pm #

You have the article on this? I want to see it

Bucksfan's picture
Bucksfan on 19 Dec 2012 - 3:23pm #

There is no goddamn way this is correct.

trock's picture
trock on 19 Dec 2012 - 3:24pm #

There was also a report, may be the ESPN one I can't remember. It said OSU had the largest fan base. You would think that would play a role.

rdubs's picture
rdubs on 19 Dec 2012 - 3:26pm #

In this case it was purely based on the  various revenue streams so I don't think having people cheer for OSU all over the globe mattered quite as much (at least not directly).

rdubs's picture
rdubs on 19 Dec 2012 - 3:27pm #

I think one of the criteria has to do with money provided to the school to support academics.  Well OSU supports a lot more sports than most so the football team supports those teams as opposed to academics.  Also we spend a lot more on our football program than most schools, probably in part on the best compliance office in the country.  Not sure what the other reasons are (besides the Gator Bowl).

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CC on 19 Dec 2012 - 3:29pm #

This seems like an accounting issue.  They have us with $58m in revenue.  How can that be right?  Michigan at $85m

I doubt it had to do with the bowl from last year, in 2010 when we went to the Sugar we had to return our share of $380k if I remember correctly.

Jugdish's picture
Jugdish on 19 Dec 2012 - 3:28pm #

OSU brings in the most money for the B1G to share but it looks like this is mostly looking at profit. That is so ambiguous that it means nothing. OSU football supports many more athletic programs than other universities that the profit is just not going to be there. Actually, I am surprised there is that much profit.

osu07asu10's picture
osu07asu10 on 19 Dec 2012 - 3:35pm #

Our college football valuations use a weighted scoring system to measure the value created by each team for four key areas. The four components, in order of weight, are the team’s university, athletic department, conference and local community. Academic value is the football profit (football revenue less expenses) directed toward the university’s academic programming, including football scholarships, while athletic value is considered the remaining team profit used to support other sports teams and athletic initiatives. Conference value is the distribution of bowl game payouts to fellow conference members, and community value is the economic impact of visiting fans detailed above.

 

Financial data is from the 2011-12 fiscal year, and we standardize revenues and expenses in order to account for differences in each school’s methods of reporting financial data to the Department of Education. Take luxury seating contributions as an example of such a discrepancy. Some schools will allocate a portion of contribution revenue to football while other schools will instead group the income as athletic revenue unallocated by sport, even though football is attributable for its vast majority. Another example is an item like loan collateral, which is included in team expenses by some schools but omitted by others.

 

 

Basically, as stated above, tOSU is handicapped due to the fact we have one of the largest universities, largest athletic programs, and also largest "local communities" that we can impact on any given gameday on a saturday (ie maybe tOSU brings 100k fans to town but it is only a fraction of our total population, where as when people visit South Bend it has a huge impact)

The other way we are dinged is most likely in the way we report all of our revenues. Like stated above, the football revenues support many other sports but as a requisite for football season tickets, many donors and alumni have to purchase other athletic tickets and/or spend so much with the university, tOSU will not declare the revenue from these packages as football revenue (line item) but rather an athletic department revenue.

 

 

Bucksfan's picture
Bucksfan on 19 Dec 2012 - 3:45pm #

So basically what you're saying is that their method was a horribly inaccurate way to assess the value of a program.

osu07asu10's picture
osu07asu10 on 19 Dec 2012 - 3:51pm #

indeed. I think it is less a metric of the value of a team and more a metric of the value of a team RELATIVE to its university, community, athletic dept. etc...

As awesome as our football program is, the fact remains that our University is great and even without football they would still thrive.

Bucksfan's picture
Bucksfan on 19 Dec 2012 - 3:59pm #

Yeah, such an analysis is absurdly biased towards programs from small towns at universities with fewer sports programs.  That's preposterous.  They're dividing revenues by people who aren't relevant.  That's like dividing the number of zebras in Africa by the number of fish in the Nile and concluding that there aren't many zebras.

Brutus Greyshield's picture
Brutus Greyshield on 20 Dec 2012 - 7:02pm #

Yeah, it's a value-added analysis. It measures football programs not as an end in and of themselves but as a revenue generating tool for the school and community. I would like to suggest, however, that in addition to measuring the impact of visiting fans on the local economy, the analysis should also attempt to measure the impact of merchandise sold in retail establishment throughout the state.

 

IBLEEDSCARLETANDGRAY's picture
IBLEEDSCARLETANDGRAY on 19 Dec 2012 - 3:46pm #

Are they gauging the value of the university/college or just the football program? Or their overall sports program? This seems more like a popularity contest. OSU is lower on the list because its not very popular with people outside the fanbase. That doesnt mean we're worth less than  Nebraska, South Carolina, and friggin Arkansas????? Seriously? Arkansas???????? That state is the armpit of the country.

"Sherman ran an option play right through the south" - Greatest.Civil.War.Analogy.Ever

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CincyOSU on 19 Dec 2012 - 4:09pm #

I'm fairly positive the bowl ban and 6-7 season played a large part in this. Last year Forbes had OSU at #13(or near that) with a value of $76million. Lack of bowl revenue plays a big part.

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Buckpocalypse on 19 Dec 2012 - 4:13pm #

When I think about which team is most valuable, I think what would someone pay to buy it.  It's not something that can be decided by looking at a single year.  If the Dodgers get sold for 2 billion, what are the Buckeyes worth? I have no idea, but I am guessing they would cost a lot more than the Washington Huskies at 18 for example.

rdubs's picture
rdubs on 19 Dec 2012 - 4:20pm #

And even if that criterion is hard to use because buying an athletic department isn't very realistic you could still use the past 5-10 years to gauge the value over time and not just in one year.

dancorona5's picture
dancorona5 on 19 Dec 2012 - 4:14pm #

wait...wait...wait...OSU isnt #1 in everything?!

all kidding aside, top 20 is nothing to get angry over. thats a lot of money.

RBuck's picture
RBuck Mod on 19 Dec 2012 - 4:22pm #

This brings up a question for me. Does OSU get a share of the B1G bowl revenue this year or did the ban preclude them?

Anyone know? Appreciate it.

"It's just another case of there you are". ~ Doc (1918-2012)

rdubs's picture
rdubs on 19 Dec 2012 - 5:01pm #

I am 95% sure they get a share which is funny because it probably means they will make more off of the bowl season than they did last year (although there is only 1 BCS team this year) because we don't have to pay for going to a bowl.

RBuck's picture
RBuck Mod on 20 Dec 2012 - 4:29pm #

Thanks Rdubs.

"It's just another case of there you are". ~ Doc (1918-2012)

HighBallAce's picture
HighBallAce on 19 Dec 2012 - 7:00pm #

I swear I've seen somewhere that ranked Ohio State second to only Texas. When I lived in Texas, the stupid T-sips would always throw that up in my face. That and how they had the greatest team in NCAA history as well as the greatest player in Vince Young. MEH....I always found that comment funny.

Statutoryglory's picture
Statutoryglory on 20 Dec 2012 - 5:46pm #

This list is so laughable to me.  Wisc has to go to its fifth choice to find a head coach and it's somehow more valuable than OSU hahahahaha.  I also love how we are penalized for being in a large city.  If anything, having a large local population is better for future sellout potential rather than relying on alumni to travel into some rural outpost.

Brutus Greyshield's picture
Brutus Greyshield on 20 Dec 2012 - 8:37pm #

The numbers are flawed because of the different ways in which the school's report the revenue generated by their television contracts. That's why Ohio State's football revenue is so much lower than the others.

Here's the quote from a similar article last year:
 

One difference-maker could be the way broadcasting money is allocated by the schools when they prepare their financial statements for the Department of Education. Money from the Big Ten Network, which carries multiple sports, is probably not allocated by sport, but is instead included in "other" non-sport specific revenue. By contrast, monies received from the SEC's contract with CBS could be directly attributed to football and included in football revenue.

That would amount to about $8 or $9 million not being counted toward Ohio State's football revenue. 

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