Don't know if tOSU has been doing this for awhile, but yesterday was the first time I noticed it. Whenever the Illinois offense was facing a 3rd down, the stadium bell would ring 3 or 4 times before the snap.
It seemed like an ominous warning that meant "You're not going to make it". I thought it was cool. Was that the first time they did that? Wonder who's idea that was.
Update: Hearing test scheduled.