It seems to me like this is something that should have been done from the beginning, but now with PSU being done, the divisions seem awfully lopsided. We have a perfect opportunity to not only level out the sides, but get rid of the ridiculous "Legends and Leaders" titles. This is the best way to do it, in my opinion -
It's geographically applicable, the names sound a lot more respectable, and the talent level is a lot more evenly distributed. Each side has 3 legitimate contenders for the next several years (OSU/scUM/MSU and UW/Iowa/Nebraska), as well as some teams that could surprise and a bottom-dweller.