I posted this comment in another forum, but I wanted to open a new chain because I am curious about people's opinions of my idea. It may be stupid, it may be genius, it may belong in the general maelstrom of everyday ideas.
Why don't we move the Rose Bowl to be the first game of each new season? Make it the previous years B1G and P-12 champs against one another. Since the B1G and P12 have their agreement to have a challenge every year, there won't be any schedule issues- the other teams/games are simply scheduled for that same week.
Imagine the pagentry of the Rose Bowl parade and game if every year it was the very first thing that opened college football season. Right now the season sort of opens with a whimper. There are some games here and there and then a relatively full slate weekend where who faces who is based on schedules sets years and years ago. Let's market college football.
This allows for a playoff at the end of the year on whatever terms end up happening, mantains the B1G-P12 challenge that has been signed, possibly improve the modern day status of the Rose Bowl, and creates a marketing success for the beginning of each season.