it's the SuperBowl. Which it is a huge game- if you believe the 2 "best" teams are there- if you believe a non-conference winning team can be the season's best- if you beilve LSU has to beat 'Bama twice, to prove itself worthy- if you were not against OSU & Michigan rematching in 2006- if you never got tired of hearing Herbstriet say "Oregon's SPEED!" 1,000 times during RoseBowl coveraged.
Habit of mine is fliping to ESPN News, for couch-potato time, I've seen recently, concerning the Ala./LSU rematch:
Rap Remix montages
Slow motion Hair Band Ballad Montages
Slide Show Top 40 montages
Interviews/commentary on how the game will affect lives of the not even playing the game
and Josh Groban Music videos feat. Nick Saban rescuing tree bound Puddy-tats
Definitely the most hyped BCS NC Game of All-Time. No coincidence it's ESPN first go round at prodcasting it...let alone having 2 ES(ec)PN teams rematching.