I'm a little rushed here, but remember when Florida payed Colorado State $7.5 million dollars to have their coach?
CSU will be using that money to pay for 3-4 years of scholarships for their student-athletes. That's awesome, instead of using that money to line the pockets of someone, they're making sure that their athletes are taken care of.
http://sports.yahoo.com/blogs/ncaaf-dr-saturday/colorado-state-using-mce...
http://www.coloradoan.com/story/sports/csu/2015/05/13/cost-attendance-co...