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Michael Kidd-Gilchrist in an OSU uniform? What is Nike thinking?

I saw this being tweeted around. Shoe giant Nike has taken a pic of Kentucky's Michael Kidd-Gilchrist from UK's title run last year and is using it for their 2013 NCAA tourney campaign for their partnering schools. The only thing is, Kidd-Gilchrist is featured wearing colors and uniforms of other teams, including Ohio State.

I just wonder if Nike made one of these for Kentucky, you know, to root them on in their run to win the NIT...

Kevbo714's picture
Kevbo714 on 18 Mar 2013 - 1:07pm #

So nike's marketing team is paid to copy, paste, and flip images on photo shop?

Tom Crean listens to Nickelback...

jeremytwoface's picture
jeremytwoface on 18 Mar 2013 - 1:09pm #

Don't forget the great puns!!!

Set your avi
kr66osu on 18 Mar 2013 - 1:10pm #

Even if those had the correct players on them they would still be awful

dubjayfootball90's picture
dubjayfootball90 on 18 Mar 2013 - 1:19pm #

oh man, this is putrid

William's picture
William on 18 Mar 2013 - 1:22pm #

"Bring the 'Nois"

Does anyone at Nike know how to pronounce Illinois? I get the play on words, but it's absolutely turrible. 

jeremytwoface's picture
jeremytwoface on 18 Mar 2013 - 2:14pm #

Bring the Noy!!

AndyVance's picture
AndyVance on 18 Mar 2013 - 2:23pm #

The 'Nois... must be related to this guy:

IBLEEDSCARLETANDGRAY's picture
IBLEEDSCARLETANDGRAY on 18 Mar 2013 - 2:53pm #

Those old-school Dominos pizza boxes give me college dorm flashbacks.

"Sherman ran an option play right through the south" - Greatest.Civil.War.Analogy.Ever

Hovenaut's picture
Hovenaut on 18 Mar 2013 - 1:23pm #

What's next, Zubaz inspired unis?

Oh, wait....

"Success - it's what you do with what you got" - Woody Hayes

Set your avi
Knarcisi on 18 Mar 2013 - 1:29pm #

I wonder if they compensated him for his likeness.  It always got me about the NCAA not allowing the kids to be compensated, but them being exploited for their likenesses on EA Sports games.

IBleedSandG's picture
IBleedSandG on 18 Mar 2013 - 2:51pm #

Kidd-Gilcrest is a Nike athlete, so he does get paid by them.

EazyElmo's picture
EazyElmo on 18 Mar 2013 - 1:51pm #

Did Nike think no one would notice this? Oh man, does Puma have a basketball uniform for OSU to try out? jk. Huh, I just noticed something that I need clarification on. I know I should use the word "an" before a word that starts with a vowel. An apple, an eclipse. But would it be used in front of "uniform"? "An uniform" just does not sound right. Sorry, my train of thought got derailed for a second.

AndyVance's picture
AndyVance on 18 Mar 2013 - 2:09pm #

This is the laziest thing I think I've ever seen when it comes to sports-related graphic design... Oh wait, not quite.

BUCKfutter's picture
BUCKfutter on 18 Mar 2013 - 2:33pm #

the kids are playing their tail off, and the coaches are screwing it up! - JLS

Hovenaut's picture
Hovenaut on 18 Mar 2013 - 2:50pm #

We need to change that license plate.......

"Success - it's what you do with what you got" - Woody Hayes

tennbuckeye19's picture
tennbuckeye19 on 18 Mar 2013 - 2:54pm #

My thing is, Nike has contracts with lots of schools and we all know they have lots of money. This design and the use of a single photo for each team when the team the player in the photo played for isn't even in the freakin tournament. They could've had pre-made individual designs for each school that might make the tourney, and use photos of players that actually play for that school. I don't know much about laws and use of photos or anything, but they're Nike, something tells me they could've made it happen. 

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