It was a rough one here @ 11W with the breaking injury news yesterday and this morning there is a noticeably somber mood in the air so... to lighten things up, albeit temporarily, I thought perhaps this would redirect our attention for a little while this morning.
Burger King’s mascot, “The Burger King,” is seeking a truce, albeit temporary, with Ronald McDonald.
In full-page ads running in The New York Times and The Chicago Tribune on Wednesday, Burger King, a perennial also-ran in the burger races, has asked McDonald’s, its battered but still potent archrival, to join forces.
The goal? To operate one restaurant for one day staffed by employees of both companies and selling a burger called the McWhopper, a blend of the Big Mac and the Whopper, the best-selling burgers at McDonald’s and Burger King.
Sales proceeds would be donated to Peace One Day, a nonprofit group seeking to raise awareness of the International Day of Peace, which was established by the United Nations General Assembly in 1981 for the opening of its annual meeting.
The United Nations later set Sept. 21 as the day to celebrate world peace, and Burger King proposes opening the pop-up store on that day in a parking lot between a McDonald’s and a Burger King in Atlanta.
No Burger King executive was available for comment, but in a news release, Fernando Machado, the company’s senior vice president for global brand management, urged McDonald’s to help “make history and generate a lot of noise around Peace Day.”
On Wednesday, McDonald’s posted a response from Steve Easterbrook, its chief executive, on Facebook and Twitter. He said he would be “in touch” with Burger King but did not outright accept its proposal. “We love the intention but think our two brands could do something bigger to make a difference,” Mr. Easterbrook wrote.
In the proposed pop-up shop, employees from both companies would wear special uniforms, and the burgers they would serve might blend the Big Mac’s top bun (Burger King, not surprisingly, calls it a “crown”) and Big Mac sauce with the tomato slices and 4-ounce meat patty from the Whopper, among other things.
One sticking point might be the ketchup. McDonald’s famously stopped using Heinz ketchup when 3G bought the company, and Burger King has suggested using it on the McWhopper.
And there’s no word about which of the chains would supply fries.
Want the full read, this is for you:
Want to discuss which chain would supply the fries, you're in the right place.
Enjoy!
