Remember all of the Barbasol jokes?
February 2013 was BTN’s highest-rated month ever in primetime, according to Nielsen metered market data,* up 20 percent over February 2012 and surpassing January’s record ratings.
Fueling the growth was a 33 percent increase in Big Ten Men’s Conference Basketball in February 2013 versus February 2012, with a .88 HH rating versus a .66 rating in BTN’s metered markets.
Also contributing to the growth were significant ratings increases for BTN’s signature series, The Journey: Big Ten Basketball 2013, as well as the Hockey City Classic at Soldier Field, the most-watched hockey game on BTN. Wisconsin defeated Minnesota, then ranked No. 2 in the nation, 3-2.