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So God Made a Farmer

I'll be honest: I didn't watch the Super Bowl.

Maybe it was my antipathy for Ray Lewis, maybe I was already tired of Har-Bowl, maybe it was just that my team wasn't in the game... For whatever reason my wife and I weren't jazzed about the game this year. Last year we hosted a Super Bowl party, but with our first baby due to arrive in 22 days we decided to forego the headache of hosting and just have a nice night in (we watched the Kirk Douglas classic Spartacus, in case you were wondering).

And then mid-way through the game my phone started buzzing as my social media feeds blew up over one of the commercials. While I'm a sucker for Clydesdales and think Terry Tate is still one of my favorite Super Bowl spots of all time, I was taken aback by the avalanche of immediate response to this spot:

I grew up on a farm. It wasn't the biggest farm in the country, but it was home. We raised cows and hay and corn and soybeans, and my Little Brother still farms with Dad's help yet today, while I'm a committed suburbanite.

My connection to the farm today, aside from helping Little Brother with his grain marketing strategies, is through the written word. I write about farming, food production and agribusiness for a living, and I think I have the greatest job in the world. Even so, I was surprised Dodge would spend a record $4 million to more or less promote the American farmer.

Apparently, the ad was a hit.

Agriculture is often thought of within the industry as our nation's most essential profession. We are, as a country, food self-sufficient, and are the most productive food-producing nation in the world. And yet farmers face unprecedented scrutiny. From animal rights activists to environmental extremists to the simple fact that more Americans have more questions about where their food comes from than ever before, farmers are under a magnifying glass, for better or for worse.

It was refreshing to see not only the recognition from Dodge, but also to see the overwhelmingly positive reaction to a spot that wasn't clever, funny or overwrought.

As an old radio guy and a farm boy at heart, I miss Paul Harvey, and I tip my hat to Dodge for tipping their hat to the American farmer.

Jdadams01's picture
Jdadams01 on 4 Feb 2013 - 10:56am #

This was a great commercial. Only one that our entire group was quiet for throughout.

On a side note, I feel like Don Draper pitched this idea.

AndyVance's picture
AndyVance on 4 Feb 2013 - 11:16am #

Don Draper is an advertising genius.

One Bad Buckeye's picture
One Bad Buckeye on 4 Feb 2013 - 12:03pm #

Don Draper is the effing MAN!....Or is it Dick Whitman? :)

"I'm One Bad Buckeye, and I approve this message."

Chise47's picture
Chise47 on 5 Feb 2013 - 6:50pm #

http://www.youtube.com/watch?v=rn6w255CGkk

Since he took us to church, oh, and that was a Dodge at the end.

Alice in Aggieland's picture
Alice in Aggieland on 4 Feb 2013 - 12:20pm #

Heh. Shades of the Kodak Carrousel for sure. 

awarren84's picture
awarren84 on 4 Feb 2013 - 10:59am #

Great commercial...for the most part the commercial were kinda weak...i liked this and the clydesdale commercial.

"Anything less than flagrant is just playing grab ass!"

Squirrel Master's picture
Squirrel Master on 4 Feb 2013 - 11:13am #

This commercial took the place of the Clint Eastwood ad last year. That one received a lot of notoriety.


AndyVance's picture
AndyVance on 4 Feb 2013 - 11:17am #

I remember that add, and I actually thought it and the "Imported from Detroit" spot from the year before were both pretty darn good spots.

NoVA Buckeye's picture
NoVA Buckeye on 4 Feb 2013 - 11:58am #

"Imported from Detroit" makes a good "Michigan is Canada" joke.

"I like to kick Michigan's ass and chew bubble gum, and I'm all out of gum."

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Riggins on 4 Feb 2013 - 11:39am #

I have a ton of respect for farmers.  Spent my fair share of time working around them.  They are among the hardest working people I've ever met.

I was disappointed that Dodge felt the need to throw in their sales pitch at the end. "Hey, buy our truck."  I think it would've went over even better if Dodge had just said "Thanks to all the farmers." at the end with their logo or something.  But I understand, they put a lot of money into that commercial and they've gotta sell a product.

I may not have agreed with all of Paul Harvey's opinions and views but the man sure had a golden voice for radio. 

causeicouldntgo43's picture
causeicouldntgo43 on 4 Feb 2013 - 11:43am #

God Bless our farmers. Great ad from Chrysler, almost as good as the one with Clint from last year, which is my ATF.....

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brband64 on 4 Feb 2013 - 11:51am #

Upvote for your connections to farming and radio, and for watching Spartacus.

AndyVance's picture
AndyVance on 4 Feb 2013 - 11:55am #

Thanks :)

I'll admit that I often marvel at how different movies are today from those made 50 years ago... Spartacus was a major triumph in filmmaking at the time, of course, and I watched it last night and thought how unbelievably slow it was by today's standards, even ignoring the obvious differences in the actual action sequences and such.

Poison nuts's picture
Poison nuts on 4 Feb 2013 - 11:57am #

This commercial struck home with me as well. I make commercials (local spots mainly) & when I saw this spot I was in awe of it. The respect for the American farmer, Paul Harvey's Voice Over, this was a perfect TV spot IMHO...

The world is full of kings & queens who'll blind your eyes & steal your dreams - it's heaven & hell - Ronnie James Dio.

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southbymidwest on 4 Feb 2013 - 12:17pm #

I loved this ad, especially the photography and Paul Harvey. Grew up in Bowling Green, where your dad was probably a professor or a farmer. Future Farmers of America was a big club at BGHS. Guys proudly wore their FFA jackets. Wood County Fair was a big deal for the 4-Hers. Farm kids went to OSU as Ag majors. And farm kids worked their butts off on the family farm. I am assuming that the same pretty much holds true today.

Baroclinicity's picture
Baroclinicity on 4 Feb 2013 - 12:23pm #

"And that's...the rest of the story.  Good day!!"

I miss Paul Harvey.

Schierbuck's picture
Schierbuck on 4 Feb 2013 - 5:28pm #

My dad would turn to Paul Harvey every day at 5:30 and we'd listen to the rest of the story.  Really miss those segments.

USMC11917's picture
USMC11917 on 4 Feb 2013 - 12:27pm #

There isn't a farmer in all of us. I don't speak for myself. I speak for what I see.

 

I want to add I really enjoyed that commercial. Two home runs for dodge in two years. 

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btalbert25 on 4 Feb 2013 - 12:46pm #

I didn't grow up on a massive farm, I lived in the suburbs, but my granparents had a 10 acre plot of land that they quite literrally paid their mortgage off of.  They scraped together every dime they could and built a house on that 10 acres.  Both my grandparents worked, but they depended on the sales from the strawberries, tomatoes, peppers and beans they grew and sold to restaurants and stores every year.  From the time I was 5 years old I was in the field with them and my parents working in the summer.  At the early age, it was probably more me playing in the dirt but by the time I was 12 years old I was a pretty important part of the work force. We were hardly "farmers" but I have soft spot in my heart for farmers.  

I also worked for a small family farm that was a produce farm.  They had several thousand tomato and pepper plants, acres of potatoes, sweet potatoes sweet corn, pumpkins, and an apple and peach orchard. My grandparents and that job gave me the work ethic I have today.

There's something very satisfying about seeing something transform from seed to crop.  There's also a pretty cool feeling eating a local pizza place and knowing that bell peppers I picked that morning are on the pizza I ordered that night!

There's not a day that goes by in my desk jockey job where I don't wish I was on a ladder in the apple orchard, or crawling through the tomato patch filling up baskets.  There's a freedom in doing that kind of work.  It's far more satisfying than answering the next call non stop for 8 hours per day. 

AndyVance's picture
AndyVance on 4 Feb 2013 - 12:48pm #

This post made my day. Thanks for sharing your story!

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btalbert25 on 4 Feb 2013 - 12:58pm #

I actually kind of got goosebumps typing it.  Thinking about the memories with my grandparents and the good friends I made working at the farm over the years was a nice walk down memory lane.

 

harleymanjax's picture
harleymanjax on 4 Feb 2013 - 1:05pm #

As a 1991 FFA Ohio State Champion, I loved that commercial!

"Because I couldn't go for 3"

Alice in Aggieland's picture
Alice in Aggieland on 4 Feb 2013 - 1:31pm #

Awesome to see other farm folks in this thread. My great-grandfather graduated from OSU in the 1920s and paid his way through school working at the dairy barns on West Campus (and sparring in amateur boxing matches downtown). Both of my grandfathers graduated from the ag college, and my parents met as freshmen in the Dairy Science Club. My sister and I both graduated with B.S. and M.S. degrees in agriculture (we don't talk about our little brother - B.A. in Strat Comm).

Farming is the world's toughest job. I started helping on the farm when I was in elementary school, feeding calves and generally being underfoot. My siblings and I took on the full responsiblity for our young cattle when we were in middle school; we'd come home from ball practice or play practice and feed, water, and bed our calves and heifers. In high school, we milked cows after school. My fondest memories are of helping my dad on sticky summer nights, moving milkers while listening to Indians games on the radio. I learned to work hard and to - literally - put up with a lot of shit. 

My parents sold our herd this past fall, and it was probably the hardest decision we've ever made as a family. My father put 30 years into those cattle, and letting go was tough. (Though it was GREAT to watch the OSU-scUM game this year and not have to fight over who was going to do chores afterwards!)

AndyVance's picture
AndyVance on 4 Feb 2013 - 1:36pm #

Wow, the comments on this thread are really making my day!!!

My backstory: grew up in Highland County, was on the Ohio FFA state champion livestock judging team in '99 and was a state FFA officer '99-'00. Raised beef cattle and went to Ohio State to study agricultural education. Spent my freshman year in Scott House with the other "ag kids."

Got involved in radio my sophomore year and "went pro" in '02, and left my studies to be Farm Director at WRFD-AM. Spent a decade in radio before moving into writing full-time, and went back in '10 to finish my degree. Graduated Summer Quarter 2011 in Ag Communications.

Still go back home to the farm in Hillsboro, where my brother farms yet today. Still wish I raised cows for a living :)

Schierbuck's picture
Schierbuck on 4 Feb 2013 - 5:25pm #

Pretty much a suburban kid myself but my gradfather was a professor of dairy science (Harold Kaeser) at OSU and was the coach of the dairy judging team at OSU for 38 years.  His teams won the national championship several times.  A collegue called him the Woody Hayes of Dairy Judging. 

Alice in Aggieland's picture
Alice in Aggieland on 4 Feb 2013 - 6:42pm #

My mom was on the dairy judging team right before Dr. Kaeser retired; she idolized him. When I started judging, she taught me to give class reasons in what she called "old-school Harold Kaeser style." Small world.

 

Schierbuck's picture
Schierbuck on 4 Feb 2013 - 7:43pm #

Very cool.  Nice to hear good things about my grandfather.  Just before the depression he had a milk store called the Model Dairy.  He went out of business in during the depression.  Still allowed people who had no money to buy on credit.  Said he did not feel right sending mothers home empty-handed with no milk to give their children.  I keep a bottle cap from the dairy framed by my light switch at my office at work.  A reminder to me about what character is.

Gametime's picture
Gametime on 4 Feb 2013 - 1:41pm #

This was easily my favorite spot of the whole event & I may have even liked more than the game itself. 

My great-grandmother had grown up in Florida before moving to Ohio. She's 103, and her mind is still sharp as ever. I remember her telling me stories about how her grandparents, whom were freed slaves had to make a way to live off of the most dedicated, hard-working, unappreciated, essential to life, skillset in this country - farming.

The wisdom she imparted on me about teaching a man about farming being akin to teaching a man how to fish to tenth power was astounding. Of course she picked up those traits which helped her survive the Great Depression, a series of the greatest wars ever waged, all up until she teaching her children, once she had moved to a small town in the east Ohio valley, the element of what she had learned from her parents. 

And though she never had a lot of land here, she always kept a sizable garden that when was old enough, I would learn to help her weed, prune, & pick the veggies & fruits she grew. Fast forward to the present day, and now I get to witness my wife & 6yr old daughter doing what my great-grandmother & it was merely shades of what these farms do, but the impact stuck, and last night was a much welcomed reminder.

"Leave...Your...Mark..."

bukyze's picture
bukyze on 4 Feb 2013 - 1:41pm #

Hands down the best commercial of them all, in what was an extremely weak showing of ads.  Great post by BT.  I grew up on 5 acres, but it was all woods.  The neighbors had chickens, horses, goats, etc... which I helped feed and play with quite a bit growing up.   The farmer behind us had 400+ acres of cattle and corn.  As a kid, exploring in his fields felt like we walked for miles.  Fall meant making mazes out of the corn.  But my best memory was my grandpa, who lived in Lancaster, and was a farmer down to his soul.  Slaughtered his own hogs and chickens, and just oozed farmer out of every pore of him.  That commercial had my arms and neck covered in goosebumps the whole time.  The ceiling fan may have been blowing a little bit of the dust around the house, too.  I've always respected the hell out of farmers, and feel they are way overlooked with regard to their importance to our country.

Hoody Wayes's picture
Hoody Wayes on 4 Feb 2013 - 1:49pm #

Imported From Detroit and So God Made A Farmer. These moments make you damn sure you feel your brand...American:

http://www.youtube.com/watch?v=SKL254Y_jtc

 

AndyVance's picture
AndyVance on 4 Feb 2013 - 2:29pm #

I was so inspired by the comments in this thread that I wrote a full-length blog post at my personal blog... If you're curious (or bored), give it a read and let me know what you think.

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btalbert25 on 4 Feb 2013 - 2:50pm #

Good stuff!  As usual, it was a good read!

Poison nuts's picture
Poison nuts on 5 Feb 2013 - 2:31am #

Very good work on your personal blog Andy, I enjoy reading both your long and short form writings on here. Keep up the good work. Again, I thought this TV spot was brilliant from a production & marketing standpoint, as well as being touched by what seemed to be genuine respect for farmers & my fondness for Paul Harvey, but now I have a bit more of a view on your situation & why you liked it so much....

The world is full of kings & queens who'll blind your eyes & steal your dreams - it's heaven & hell - Ronnie James Dio.

Smanpoint10's picture
Smanpoint10 on 4 Feb 2013 - 3:18pm #

Im younger so i hadn't heard of Paul Harvey, but he seems like my dads generation of Morgan Freeman in that they both have amazing voices

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btalbert25 on 4 Feb 2013 - 3:53pm #

When I was a kid, they would do little Paul Harvey segments on WLW here in Cincinnati.  My experience with WLW was listening to Reds games with my dad.  During rain delays we would get a little bit of Paul Harvey.  Anyway, Mr Harvey once scared the everloving shat out of me one day by talking about the Oleander bush.  He gave all these scary symptoms and lethal ramifications of just contacting this bush.  I was about 10 years old, and pretty much any time I walked through the woods or a field for the next few weeks I was terrified I may rub up against an Oleander bush.  I don't know if it was friend's parents or teachers calling telling my parents that I had scared the rest of my classmates to death or what, but my mom and dad sat me down, and assured me there were no Oleander bushes that were going to kill me in the woods and fields of Northern Kentucky. 

Aesculus.'s picture
Aesculus. on 4 Feb 2013 - 5:19pm #

I have a 1993 Dodge Cummins, 20 years old.  It is a beast.  I'm planning on driving it from California to Ohio in the spring to start a new farm.  I thank Dodge for it's tip of the hat to farmers.  It's the least they could do.

Most of the food we produce doesn't come from family farms.  It comes from corporations just like Dodge

They don't care about how an animal is treated or how your food is produced.  I'm not talking about some environmental group, I'm talking about proper animal husbandry.  Google CAFO, this is how we produce most of our food. (not number of farms)

Farmers are a dying breed.  The average age of a US farmer is about 60 years old.  They are down in numbers from 6.8 million in 1937 to 593,700 in 1997.  ( I don't count lifestyle, or retired farmers)

Farming doesn't make money.  Most farmers have second off the farm jobs and any profit they do make is highly subsidized by the government.

My point is 99% of real farmers can't afford a new $43,000 Dodge truck.  Debt is a huge issue in farming where a lot of farmers are leverage to the hilt.  I hate to see farmers go under with huge piles of debt from machines that cost $250,000.  It happens everyday.

What can we do about it?  Well in short, know your farmer.  Actually know who the person that grows your food.  There is a local food movement trying to take back America.  We are young, smart, and ready to deliver real food to you and your family.  But we need your support.  Get out of the supermarkets.  Join a CSA, a buying club, or go to a farmers market.  Buy direct from your local farm.  Ask how the food was grown.  Learn more about your food comes from and build relationships with how your food is grown.

Yes we will need Dodge trucks, the used ones!  But honestly this is more about you and me than a commercial.  It all starts with us folks.

"There is a force that makes us all brothers, no one goes his way alone, all that we send into the life of others comes back into our own." -WWH

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btalbert25 on 4 Feb 2013 - 5:40pm #

I was truly shocked the other day when I got a can of frozen apple juice concentrate at the store the other day and it said product of China.  I am totally with you on the local food .  One local grocery chain in the summer actually sell tomatoes from my friend's farm.  It's a small store with about 10 locations, but in the summer if you buy tomatoes, it came from his farm.  They also buy some apples and sweet potatoes.  Unfortunately, with Kroger on every street corner, and the likes of Meijer and Wal-Mart in town, I'm not sure that chain will make it as the last couple years they've been having some trouble.

bukyze's picture
bukyze on 4 Feb 2013 - 7:02pm #

"Know your farmer".  Aesculus, it's the smartest thing said here all day. 

Aesculus.'s picture
Aesculus. on 4 Feb 2013 - 6:25pm #

The future of farming is here:

 

http://www.youtube.com/watch?v=BIbXU5iR2P4

"There is a force that makes us all brothers, no one goes his way alone, all that we send into the life of others comes back into our own." -WWH

AndyVance's picture
AndyVance on 4 Feb 2013 - 6:36pm #

Joel certainly has an interesting perspective, and a unique operation. He's been a solid marketer and promoter of what he's doing and his farm.

Aesculus.'s picture
Aesculus. on 4 Feb 2013 - 7:07pm #

I would say that Joel's perspective is not longer unique.  More than just a marketer and promoter, Joel has developed design techniques that have drastically changed the way the modern family farm is run. In fact this year, for the first time in 80+ years, the number of farms in America went UP!  While calculating how many of those farms were attributited to Joel himself could be difficult, there is no agrument about the movement driving those numbers- LOCAL FOOD.  To which Joel can be seen in the likes of Wendell Berry and Wes Jackson, all fathers of American Ag.

But nor does it start or stop with Joel.  There are many people working to redefine how we eat.  It's great fodder for us online types and it effects us more than we realize.  

I would encourage everyone to find out more about where the food you eat comes from and how it effects the land.  It's a shame what america did to it's farmer.  No farms=No food.

"There is a force that makes us all brothers, no one goes his way alone, all that we send into the life of others comes back into our own." -WWH

popeurban's picture
popeurban on 4 Feb 2013 - 6:59pm #

I saw this farmer on Food Inc..  I wish he lived by me...  Seems like an awesome person.

Aesculus.'s picture
Aesculus. on 4 Feb 2013 - 7:10pm #

There probably is someone using Salatin techniques near you.  Find them.

http://www.localharvest.org/

"There is a force that makes us all brothers, no one goes his way alone, all that we send into the life of others comes back into our own." -WWH

popeurban's picture
popeurban on 4 Feb 2013 - 7:18pm #

Thanks, I am in the dayton OH region and there look to be some good options. 

popeurban's picture
popeurban on 4 Feb 2013 - 6:43pm #

Great post. To aesculus' point, Do you think:

From animal rights activists to environmental extremists to the simple fact that more Americans have more questions about where their food comes from than ever before, farmers are under a magnifying glass, for better or for worse.

My feeling is that Americans are more concerned over huge corporate farms.  I grew up in the suburbs so I would love some insight from people who know.

Aesculus.'s picture
Aesculus. on 4 Feb 2013 - 7:30pm #

It depends.  There are a lot of animal rights activists out there.  I personally don't believe in animal rights per say.  But on the other hand I don't think cows should be made to stand ankle deep in their own manure and fed antibiotics.  That's just how I farm, I would rather not waste the money on all the drugs so I rotate on pasture.  But not the next guy....

And yes, the corporate farm is a lose lose.  It's dismantling just about every aspect of our former ag system.   It's really easy to see how these corporate farms undermine local communities and funnel all the money to executive salaries.  

But no matter if your left or right I think you have an opinion what you eat.  We do it 3 times a day.  People are waking up to how unstable our food system has become and the crap they are feeding us.  All people want is good food, who wooda thunk!?! 

"There is a force that makes us all brothers, no one goes his way alone, all that we send into the life of others comes back into our own." -WWH

bukyze's picture
bukyze on 4 Feb 2013 - 8:11pm #

There is so much that is messed up with our food industry, it makes your head spin.  Monsanto, Cargill, Dow, and Conagra the main guys trying to make all of our seems GM (genetically modified), farmers being forced to use their seeds, etc....    Here is a simple graph of just how much Monsanto is involved in the government:

Is the USDA a wholly owned subsidiary of Monsanto?  I think the graph speaks volumes as to where this country is heading with regards to our food and our nutrition.  As Aesculus said, the small farmer gets shafted, as big ag is rapidly controlling every facet of the farmer.  The poor farmer is quickly running out of options.  I could write a hundred pages on GMO's, how 85% of the beef market is controlled by 4 companies, commodity crops basically just becoming soda pop, high fructose corn syrup, and cheap burgers, etc.....   I would actually love to, but I won't.  The best thing to do is get involved locally and support local.  Know where your food comes from.  If you grow your own veggies, know where your seeds come from.  Become as educated as possible.  There are great institutions out there such as the Cornucopia Institute, and the Weston A Price Foundation.  WAPF will really get you on track as far as nutrition goes.  They are the backbone of traditional foods, are able to shoot down all the big ag's studies with actual science (!), and are very educational.  I try to educate a lot of my friends, but it's an uphill battle.  People want quick and easy, and don't care too much anymore where their food comes from.  I didn't mean to go off on a tangent here, it's just a passion of mine.   Hell, I even stuff a Whopper down my pie hole every once in awhile.  If you've actually read all of this, thank you.  It feels like a neverending battle, but every person makes a difference.  Thanks again.  Good luck, Aesculus.

Aesculus.'s picture
Aesculus. on 6 Feb 2013 - 3:20am #

Thanks man.  Columbus wants local food.

"There is a force that makes us all brothers, no one goes his way alone, all that we send into the life of others comes back into our own." -WWH

ODEEZ330's picture
ODEEZ330 on 4 Feb 2013 - 7:50pm #

liked the ad but american farming today is a joke. They have been stripped of all freedoms and dignity. They are now just another plug in the machine that is corporate food. If you have not seen food inc the documentary please view it and you will feel pain for todays farmers who are essentially errand boys for the giant tysons and montesannos of the world. I hope one day farming will return to glory but currently american farming is no good and that's part of the reason americans are such fat asses.

O'Deez330
stark county football

JTownBuckeye's picture
JTownBuckeye on 4 Feb 2013 - 8:27pm #

I was born on a 101 acre farm in Johnstown OH & worked on my grandparent's 2600 acre farm up until I was 20. My brother works there still. To see American farming honored on the biggest advertising stage there is was awesome. The images and the narration stirred many memories of my late grandfather and the many years working with him on the farm. I would not be the man I am today without him and the farm. Agree with everyone else; homerun for Dodge.

AndyVance's picture
AndyVance on 4 Feb 2013 - 8:47pm #

Okay, I've been offline for a couple of hours, and I'm saddened by the turn this thread has taken... Let me explain why (I'm going to play the role of 11w's self-appointed agricultural voice of reason, if you'll indulge me).

Some of the points above are valid, and some are based on common myths and misconceptions.

Farmers are not "controlled" or bullied by "big ag" or corporations. This is perhaps the most pernicious and factually errant - yet widely repeated - fallacy on the market today. Ninety-six percent of farms are family owned and operated.

As the National Institute of Food and Agriculture explains:

Many people are surprised that farms are classified as small, large, and very large based on their annual sales rather than on their physical size. While a size-based measure seems intuitive, farm acreage can mean very different things in different places. An acre of non-irrigated land in a low rainfall area, such as southern Utah, is hard to compare to an acre of very fertile, high rainfall land in the Pelouse region of eastern Washington.

With that in mind, it's easy to understand why folks can be confused on the issue of farm size and ownership. As NIFA reports, large and very large family farms do produce more than 63% of the value of all products sold (though they account for less than 9% of all family farms,) while non-family farms produced approximately 21%, and the nearly 2 million small farms and ranches (sales under $250,000) produced approximately 15%.

Operations with over $1 million in annual sales are particularly productive. A recent report from the Economic Research Service (ERS) (Million-Dollar Farms in the New Century) notes that farms with annual sales over $1 million were responsible 59 percent of agricultural production in 2007, and that 84 percent of these operations are family farms. The ERS report also notes that concentration of agricultural production into fewer and larger operations has occurred over several decades and is likely to continue, with a focus on high value crops, milk, hogs, poultry, and beef.

These numbers, however, do not give the full picture of the current and future value of smaller operations. Many small farms and ranches produce significant amounts of produce and the number of smaller operations, particularly those in peri-urban areas that take advantage of local marketing opportunities (ref. Update), has risen remarkably in the past few years. Also, small farms and ranches are responsible for the vast majority of the approximately 52 percent of total U.S. land that is used for agricultural purposes and, therefore, can play a major role in conservation and natural resource protection.

And there is a good reason why this is the case: basic economics. Understand that farming requires very large fixed costs - land, livestock and machinery all cost significant amounts of money. So, once you've invested a certain amount of capital, it becomes easier to grow larger because you can spread your fixed costs across more units of production.

Secondly, consider the basic cost of living today, and how that has changed over the past 50 years. How has your household income changed over that time? The median income for all families in 1963 was $6,200.

Let me say that again: The median income for all families in 163 was $6,200! In 2011, by comparison, it was $50,502. Setting aside questions of inflation, etc., just consider the amount of additional income needed to feed the average family in the U.S. today, and understand what this means to the average farm family: it means they have to produce much more today to attain the same standard of living as they did in 1963.

The price of milk, meat and eggs has not changed much over that period of time... Consider that a gallon of milk in 1963 was roughly $0.49, which, adjusted for inflation would today be roughly $3.70 (by the same calculation, btw, that $6,200 income would have only $46,826.52 of buying power in today's dollars).

Livestock operations get a bad rap from critics of "big farms" because so much mud has been slinged (slung?) over larger animal feeding operations. We remember back to the smaller farms of yesteryear, when Ma and Pa has 10 cows and a mule, and decry today's farms with 1,000 milk cows, but there's an honest truth about business and economics today that I'll illustrate with a personal story.

Grandma and Grandpa raised five kids in the '50s, '60s and '70s on 120 acres, with 20 cows, 15 pigs and a dozen chickens. Grandma drove a school bus in the later years to supplement their milk check and egg sales. They made it work - BUT - the kids didn't each have a car, there were no cell phones, cable TV hadn't been invented, there was no internet and Grandma made most of the girls' clothes by hand.

By contrast, I spend $350+ every month on cell phone, cable television and internet expenses for our family. I choose to drive a new car and to buy my clothes rather than asking my wife to sew them for me. We go out to eat a fair bit and I travel a lot. I could not do these things with the same farm income as did my Grandparents.

People still make a living the way my Grandparents did: they're called the Amish. The rest of us choose to live a modern lifestyle with a modern cost of living. Getting bigger isn't bad, and corporate farms are not running America - it's a lifestyle, yes, but it's also a business.

Profit is not a dirty word, and we shouldn't treat farming like it's a religious mission - sustainability starts with economic sustainability.

 

popeurban's picture
popeurban on 4 Feb 2013 - 9:02pm #

Andy, you will forget more about farming than I will ever know.  Not sure where the profit quote fits into the above posts (too me it was all about the love of food and people who love to produce it), but I do know that I would prefer to know where and from whom my food comes. 

AndyVance's picture
AndyVance on 4 Feb 2013 - 9:14pm #

"To me it was all about the love of food and people who love to produce it."

YES! Your comment makes my day :)

I'm sensitive to the "big ag" criticism because I think many times folks take a "big is automatically bad" stance without thinking it through, that's all. But yes, I love food, and I love farmers (and my family is definitely small-time, in case folks are wondering).

cajunbuckeye's picture
cajunbuckeye on 4 Feb 2013 - 8:47pm #

I'm a Ford man myself, but I tip my hat to Dodge. My great Grandfather plowed with horses, my Uncle still has his Fathers' first tractor, and the "family" farm is still in Shelby County.

An angry fan...rooting for an angry team...led by angry coaches

Set your avi
bdhbuckeye on 4 Feb 2013 - 10:08pm #

Long time 11W follower, first time poster. I absolutely loved this commercial. I grew up in Delphos, OH on a farm.  Although I now live in Findlay (not on a farm), this commercial brought back so many great memories from my childhood.  My dad and Grandpa were both huge Paul Harvey fans.  Makes me really miss the simple times of being out in the fields and all the years spent in 4-H.  Thanks Dodge..... Well done!!  Oh yea....  GO BUCKS!!!!

 

WildBear Buckeye's picture
WildBear Buckeye on 4 Feb 2013 - 10:30pm #

No time to read through the comments right now (will do later, I'm very interested in the subject), but the idea of a commercial about farmers/farming tugging at the heartstrings immediately made me think of this one from a few years ago.

http://youtu.be/aMfSGt6rHos

AndyVance's picture
AndyVance on 5 Feb 2013 - 12:35am #

Ah, the infamous Chipotle video... My thoughts on the video from September 2011 can be found here, and you can read my thoughts about an even better video here.

WildBear Buckeye's picture
WildBear Buckeye on 5 Feb 2013 - 1:31am #

A few of thoughts:

1) The Ohio Bacon Farmers video is professionally done, but there's no comparison between it and the Back To The Start video. There's a reason one of those basically swept the advertising awards. It's incredibly manipulative, which is what makes it so powerful. I'm not saying that's a good thing, there's just no denying that it's very effective.

2) I'm clearly not as familiar with farming and farming practices as you are, but I've seen enough stuff like "Meet your meat" to have formed a very unpleasant idea of treatment of animals on large scale production farms. I view this as a separate issue from waste dumping (after all, we, as humans, can sue the pants off them) and from antibiotic treatment. The latter, in particular, is a complicated issue that can't be reduced to "pumping full of antibiotics = EVIL". But animals spending their lifetimes on concrete lots, in cages barely bigger than their bodies, kept permanently pregnant and never seeing their offspring, etc ... well, let's just say I appaud your honesty when you emphasize the inability of traditional farming practices to keep up with modern demand, as opposed to, say, claiming that large scale farming is actually almost as humane as you are to your pet dog.

3) I actually find Chipotle trading on this appeal to "good" farming practices to be ... in poor taste. I've heard that Chipotle tries to stick to "better" farming practices, but I can't believe a chain with that many locations doesn't end up cutting most of the corners. Because I stick pretty strictly to pastured (throughout) meat and dairy, I know exactly how expensive, compared to regular supermarket food, and restrictive those requirements are. If Chipotle really stuck to those practices, their burritos would cost $20-$30.

AndyVance's picture
AndyVance on 5 Feb 2013 - 10:25am #

1.) Great point, and I should have clarified that my comment about better meant "video I liked better because of the content." The Chipotle video - technically speaking - was amazing. I loved the Willie Nelson cover of The Scientist, honestly. My problem with the video was that it traded in gross generalizations and played on fears not based in reality.

2.) I hear your concerns, and thank you for separating animal care from antibiotics and waste management, because you're absolutely correct that they are three totally separate issues, though they are all sides of the meat/milk/egg production system.

Focusing on animal care, I'll just say that from my reporting, the industry is evolving in no small part due to customer sentiment. Most farmers I know do genuinely feel that they care about their animals, and are involved in livestock production because of some inborn fondness for animals. Housing is the biggest issue, and the industry is definitely trending away from smaller enclosures in the egg and hog production system, so take heart in the changes that are happening. It's not easy, and it will take time, but good things are happening.

Also, you are correct that livestock are not pets, and one of the reasons the animal rights lobby has had such success is that as a society we have so anthropomorphized food animals that people cannot easily separate cows from cats, or pigs from a Pekinese.

3.) Right on. Chipotle sources some of its products locally, sustainably, blah blah blah, but their hype can't possibly be proportional to the amount of product they serve at the price point they offer. I'm a frequent customer, but their high-and-mighty emotion-based marketing drives me up the wall.

harleymanjax's picture
harleymanjax on 5 Feb 2013 - 2:17am #

Chipotle is being a hypocrite..........until recently I was a truck driver for a VERY LARGE international protein producer. I spent many, many nights sleeping in my truck at a slaughterhouse, not a very nice place to spend the night btw lol. But anyways, after watching that video, are they implying that their meat comes from only small local farms and is not injected with hormones?...........I delivered many loads to Chipotle, they got the same meat that all the major grocery stores got, as well as all of the fast food joints!

Bottom line, unless you slaughter the cow, or you personally know who did, all the meat you eat comes from pretty much the same place!

If you are eating a steak, it probably came from NE, KS, CO, UT, or TX from one of the HUGE feed lots out there.

Enjoying some bacon? Probably came from IA, WI, MN, PA, or KY.

Your buffalo wings for the game? FL, GA, AL, TN, NC, SC, LA, or TX

All of it from the same company!

"Because I couldn't go for 3"

WildBear Buckeye's picture
WildBear Buckeye on 5 Feb 2013 - 2:27am #

I suspected as much about Chipotle's practices. As I said in my response to Andy above, if they stuck to what they imply in the ad, their burritos would cost north of $20.

Aesculus.'s picture
Aesculus. on 6 Feb 2013 - 3:32am #

Damn, sorry you had to spend the night at slaughter houses.  You are right on with your comments too.  

Bottom line, unless you slaughter the cow, or you personally know who did, all the meat you eat comes from pretty much the same place!-HARLEYMANJAX

Whole Foods too.  They are worse than Chipotle.  Hidden Camera Scam.

Chipotle could never source all their meat from local farmers because there isn't enough local food to do that.  But to their ...errrrr credit they are sending out the message that pasture is different from factory farms. 

"There is a force that makes us all brothers, no one goes his way alone, all that we send into the life of others comes back into our own." -WWH

KateUptonsLowerBack's picture
KateUptonsLowerBack on 5 Feb 2013 - 2:34am #

Andy --- man, you're really good. I feel like you should be interviewed on television anytime there's a farming question. I hope Fox News, ABC News, CNN, etc. all have your number in case they need an expert opinion.

AndyVance's picture
AndyVance on 5 Feb 2013 - 10:17am #

Flattery will get you... well, probably just some more Forum topics and blog posts, but I'll be really happy writing them!

IBLEEDSCARLETANDGRAY's picture
IBLEEDSCARLETANDGRAY on 5 Feb 2013 - 10:36am #

I won't derail this thread. Great commercial and it struck a nerve for a lot of people, my family including. I grew up on my grandfather's farm in Scioto County. One of my earliest memories as a child was that of my grandpa coming in from plowing a field to plant corn (he still used a horse for that back then) and remember the smell of earth and sweat on him. My grandpa was a boilermaker during WW2 and helped build many of the new factories that went up for the war effort. When he retired, be bought a farm and worked on it up until he died of cancer. I remember taking him to chemotherapy just before he passed away in the morning. In the afternoon he was in his barn feeding his horse. To this day whenever I smell dirt or cut firewood or wood smoke burning or even the smell of flowers that bloom in Ohio in the spring I automatically think of my childhood and my grandparents (who have been gone longer than many folks on here have been alive). The commercial choked me up thats for sure. Anything that can generate that kind of emotional response is priceless in my book. Great commercial, Andy. :)

"Sherman ran an option play right through the south" - Greatest.Civil.War.Analogy.Ever

AndyVance's picture
AndyVance on 5 Feb 2013 - 10:54am #

Thanks for sharing - love this story.

As an aside, I'm still amazed that a post about farming on a football blog has gotten this much attention - which is a testament to exactly what you're saying about generating that emotional response. Powerful stuff!

causeicouldntgo43's picture
causeicouldntgo43 on 5 Feb 2013 - 11:58am #

While I'm an unbridled capitalist at heart, I still have a passion for Ohio grown melons.....does that make me a locavore?

Poison nuts's picture
Poison nuts on 5 Feb 2013 - 12:19pm #

Uuummmmm -- Melons...

The world is full of kings & queens who'll blind your eyes & steal your dreams - it's heaven & hell - Ronnie James Dio.

BuckeyeVet's picture
BuckeyeVet on 5 Feb 2013 - 7:25pm #

You're only a locavore if you can locate those melons & get them in your mouth.....

"Outside of a dog, a book is a man's best friend. Inside of a dog it's too dark to read."          - Groucho Marx   

causeicouldntgo43's picture
causeicouldntgo43 on 5 Feb 2013 - 1:11pm #

Can't believe wholesome organic Ohio melons would get a down vote.....what kind of society are we living in?

Aesculus.'s picture
Aesculus. on 5 Feb 2013 - 5:23pm #

Dear Andy, 

Farmers are not "controlled" or bullied by "big ag" or corporations. This is perhaps the most pernicious and factually errant - yet widely repeated - fallacy on the market today. - Andy

Perhaps you missed last summer when over 300,000 people and 4,500 farms sued Monsanto for seed patenting because they felt bullied.  

Here is the movie, David vs. Monsanto that chronicles the stories of farmers bullied by Monsanto.

Five million Brazilian farmers are now locked in a legal feud with US biotech giant Monsanto, the GM soy seed manufacturer, and are refusing to pay crop royalties.  The lawsuit began more than 4 years ago over the 2% fee charged on each farm’s total soy sales by Monsanto, in perpetuity once their seeds have been found to contain some of Monsanto’s patented genetic traits.
 

Ninety-six percent of farms are family owned and operated. -Andy

This number is very misleading.  It represents more of the shell that once was rather than what ag has become today.  Here are the production dollars and the distribution of money.  The 96% family farms you speak of produce about 6% of the total production dollars.  What people think is a family farm and what has actually become that, are two very different things.

 

And there is a good reason why this is the case: basic economics. Understand that farming requires very large fixed costs - land, livestock and machinery all cost significant amounts of money. So, once you've invested a certain amount of capital, it becomes easier to grow larger because you can spread your fixed costs across more units of production. -Andy

I think your totally off here Andy, and here's why.  First, subsities.  The US handed out $277.3 billion in subsidies 1995-2011.  In the top 5 are corn and soy.  So for every chicken, cow, and pig those farmers are heavily benefiting from the discout feed they are receiving.  In California, corn farmers farm at a loss.  In Ohio the average corn producer nets about $225 PER ACRE.  Why produce 1000's of acres of gmo corn that supports a company that sues farmers to produce cheap meat that is really not cheap at all, it's subsidiesed by us, the tax payers.  So instead of the real cost of food, we've backdoored the system by making it appear like cheap food, when in fact we just go further into debt as a country.

Why not diversify your farm and sell locally?  When we sell direct locally we can net up to $30,000 per acre with lower land entry cost, lower large machinery cost, and lower livestock cost because the food we are selling is being directly marketed, which gives the producer higher margins.  Also in a vertically integrated system we can compete with conventional food prices and give people what they really want; a connection to their food.  

People still make a living the way my Grandparents did: they're called the Amish. The rest of us choose to live a modern lifestyle with a modern cost of living. Getting bigger isn't bad, and corporate farms are not running America - it's a lifestyle, yes, but it's also a business. -Andy

This comment really is very telling of what you think local food systems are.  To get a sense of what I think they could be, take a look at my company, SweetSoil.  We are using Keyline, Holistic Management, Permaculture, and Soil Biology, to redesign what the family farm looks like.  We have consulted with the largest fruit and vegetable producers in the world and helped transform the waste streams of major metropolitan areas

You don't have to farm like your grandparents anymore, and you can still afford your cell phone.

"There is a force that makes us all brothers, no one goes his way alone, all that we send into the life of others comes back into our own." -WWH

AndyVance's picture
AndyVance on 5 Feb 2013 - 6:25pm #

Monsanto is a great lightning rod for folks with an axe to grind, in much the same way people hurl tomatoes at Wal-Mart if they have a gripe about China or labor issues. Monsanto has become the great straw man, and most, if not all, of the criticisms levied at them are mired in the types of overblown protest rhetoric typically reserved for the "Occupy" movement.

I think it's great that you have a product to market and I wish you all the success, but as an old marketing/advertising guy I've always had an inborn skepticism and distaste for what I'll call opposition marketing. Promoting your system/product by trying to convince others that Monsanto is trying to oppress the little guy doesn't actually say much about your company or product, in other words.

Because this is a friendly forum, why don't we drop that issue, and agree to disagree, shall we?

On the issue of local food systems, I'm all in favor of folks reconnecting with the land, growing their own food, or conversely knowing a farmer and buying product locally. That's great. But because I'm at heart a wannabe economist, I understand clearly that you simply cannot produce everything a consumer needs locally, least of all food.

Specialization, differentiation, competitive advantage, etc., etc., etc., are all reasons why we produce some foods in Ohio, and don't produce some others. If I want oranges, as a very shallow example, I have to get them from somewhere else.

The issue of subsidies is another straw man argument, btw. Livestock producers receive essentially no subsidies, and corn, soybean and wheat farmers lobbied to eliminate all direct payments from the 2012 Farm Bill, which Congress has yet to pass. Subsidies as you have described them have been on life support for a five years or longer, and were it not for cotton, rice and sugar producers, they would have gone the way of the dodo long, long ago.

Again, this is a friendly forum, and I'd prefer to keep it that way. If you want to continue a tirade about the evils of Monsanto, genetically enhanced crops and the modern food system in general, let's do so over at my blog to spare our fellow Buckeyes from the discourse, yes?

 

popeurban's picture
popeurban on 5 Feb 2013 - 6:44pm #

Andy, I have really enjoyed this thread, but I don't think you can have it both ways.  You stated in the original post:

And yet farmers face unprecedented scrutiny. From animal rights activists to environmental extremists to the simple fact that more Americans have more questions about where their food comes from than ever before, farmers are under a magnifying glass, for better or for worse.

and when you recieved IMO a well articulated and non threatening response you ended with:

If you want to continue a tirade about the evils of Monsanto, genetically enhanced crops and the modern food system in general, let's do so over at my blog to spare our fellow Buckeyes from the discourse, yes?

I am just not sure this is a fair response and it seemed kind of backhanded to a well thought out response to one of your posts. 

AndyVance's picture
AndyVance on 5 Feb 2013 - 7:55pm #

What I'm getting at is that I come here to get away from work - i.e. writing about farming for a living. In this one instance my love for farming and my love for food happened to intersect in an unsual way: in a Super Bowl commercial - whodathunkit?

What I don't want to have happen is to have a very positive, upbeat thread turn into another round of mudslinging over what has become a very emotionally-charged issue: Monsanto and genetically-enhanced crops. For the same reasons we don't talk about politics on this board, I simply suggest that if folks want to argue the merits of technological improvements to crop production, my personal blog would be a better venue, that's all.

Not trying to be backhanded, just trying to be respectful of the 11w community.

popeurban's picture
popeurban on 5 Feb 2013 - 9:39pm #

Fair enough Andy.  Again, thank you for the interesting thread.

AndyVance's picture
AndyVance on 5 Feb 2013 - 8:10pm #

But, if you'd like a little more information on why I think the anti-Monsanto line of reasoning outlined above is misleading at best despite its fell-good tone, here is some good information from a pair of young farmers writing at CNN's Eatocracy blog. First, a look at the numbers from Arkansas rancher Ryan Goodman:

Using the numbers from our most recent U.S. Agriculture Survey (2007, a new one is being conducted for 2012), here are some interesting comparisons:

In 1978, there were 2,257,775 farms, averaging 449 acres each. In 2007, those numbers reduced to 2,204,792 farms averaging 418 acres each. Farms today are actually smaller by 31 acres.

 

Today the market value of farmland and buildings is $1,892 per acre. That is up from $619 per acre in 1978 - an increase of $1,273 per acre.

 

Today we have 922,095,840 acres of farmland in the United States. In 1978, that number was 1,014,777,234 - a decrease of 92,681,394 acres.

 

In 1978, 56% of farmers claimed farming as their primary occupation and 44% of farmers claimed zero days away from the farm work.

 

Today, 45% of farmers claim farming as their primary occupation and 35.3% of farmers claim zero days away from the farm work.

 

Our average farmers have aged almost 7 years since 1978. Today the average farmer is 57.1 years old.

 

The numbers have changed, and so has much of the technology farmers use to produce much more food on much fewer acres, but the person remains the same. The characteristics, values, hard work, determination, and grit it takes to work day in and out, producing food for a global food supply, still holds true 35 years after the late Paul Harvey first made his description.

Goodman's data summary underscores what I was saying above: as the cost of living increased over the past 30 years, we saw fewer full-time farmers, more small "lifestyle farms," and yet agriculture as a whole is producing significantly more food on far fewer acres.

(Monsanto, by the way, didn't enter the picture as a major player in crop production until the early '90s, and the current company didn't exist as an agricultural force until 2000. In other words, the macroeconomic factors behind the trends in farm size and ownership were well in place before Monsanto became the whipping boy of various anti- movements.)

As technologies have improved, a single farmer can produce more food with fewer resources, largely through scientific and engineering advances - truly a modern marvel. Don't take my word for it; read this CNN piece on modern technology from fellow Buckeye Mike Haley:

Modern seeds now make growing easier. Over time, farmers and ranchers started using seed hybrids developed to be more drought-tolerant. According to leading seed-supply companies, through conventional breed techniques, drought tolerance in corn hybrids has improved 1 percent each year for the past several decades. In years like this, hybrid seeds mean farmers and ranchers can still grow some healthy, productive crops, despite the weather. For the rest of us, it means many of the foods we rely on and love to eat will still be in the grocery store.

 

Farmers also now have a network of distribution. In 1935, the federal government's Drought Relief Service started redistributing surplus foods to families nationwide. The program provided needed food to more people and gave farmers a better price than at local markets.

 

The local food movement of today brings more people closer to the how their food is grown and raised. But without our country's complex infrastructure and industry distribution systems, places where the drought is most prominent would have serious problems providing choices to their local populations.

 

Aesculus.'s picture
Aesculus. on 5 Feb 2013 - 5:36pm #

AMERICAN MEAT TRAILER from Leave It Better on Vimeo.

American Meat Documentary to Screen at OEFFA Conference:
Movie Addresses Issues Facing the U.S. Meat and Poultry Industry
Press Release
Granville, OH—American Meat, a documentary film about the U.S. meat and poultry industry, will be shown at the Ohio Ecological Food and Farm Association’s (OEFFA) 34th annual conference, Growing Opportunities, Cultivating Change, on Saturday, February 16 at 7:30 p.m.

"There is a force that makes us all brothers, no one goes his way alone, all that we send into the life of others comes back into our own." -WWH

Gray Box's picture
Gray Box on 5 Feb 2013 - 10:47pm #

Joel and his Agmobile are awesome! Thanks Aeculus! Go Chipotle too!

smith5568's picture
smith5568 on 5 Feb 2013 - 8:03pm #

Loved the ad, and I appreciate it more considering they probably spent close to $12 million or more on it. 

causeicouldntgo43's picture
causeicouldntgo43 on 5 Feb 2013 - 8:37pm #

This thread is better than recruiting, keep her going......

popeurban's picture
popeurban on 5 Feb 2013 - 10:45pm #

Haha, if nothing else, it has helped keep my mind off of it.  Priceless.

AndyVance's picture
AndyVance on 5 Feb 2013 - 10:49pm #

Okay, that's funny :)

I've been thinking all week that I couldn't believe that this topic "had legs" on a Buckeye football site, but considering that I think we're all getting pre-NSD fatigue, it makes sense!

Thanks, everyone, seriously, for being such good sports about the topic. It's my family's livelihood, and obviously a lot of us have some great connections to food and where it comes from, and I appreciate the discussion (even though it sounded like I was getting defensive earlier, unintentionally)!

Aesculus.'s picture
Aesculus. on 6 Feb 2013 - 5:42am #

Dear Andy, 

I can understand how this issue pulls at the heartstrings.  Food and family is important to everyone here and after all, OSU is one big family.  No matter what we agree or don't agree on what's most important is we stick together.  That's what farmers have always done, and will continue to do.

Perhaps I can offer you a glimps into the world of sustainability and farming that you haven't seen before.  My training as a farm designer is very rare and while people like Joel Salatin practice some of the methods, we aim to take our systems even further.  

I'm not much for attacking in my general theory and behavior.  I think a more drawn out discussion of facts and philosophy is how I approach a situation.  I do not have a product to sell, nor am I part of a left movement. 

I'm simply concerned with the path that modern ag is taking and rather than fight against the emormous wave that is our food reality, I'm taking action and returning to Ohio from California after 12 years to start a regenerative farm.  

I don't think that big ag is some menace to society or that it must be stopped in order for us to continue.  Quite the opposite, big ag is why we are here today.  It feeds us, keeps us clothed and I have a deep appreciation for the last 80 years of diesel, dirt, and devotion.  My great grandfather was a cotton and tobacco farmer in North Carolina before the flood.  I grew up in knox county oh where 90% of the land is ag.  

To reply to you:

 

But, if you'd like a little more information on why I think the anti-Monsanto line of reasoning outlined above is misleading at best despite its fell-good tone, here is some good information from a pair of young farmers writing at CNN's Eatocracy blog. First, a look at the numbers from Arkansas rancher Ryan Goodman: -Andy

Here is the acutal reason from Ryan Goodman on why "some people think family farmers become slaves to the corporations".

My vendors, my choice

 

Here's the part where some people think family farmers become slaves to the corporations - the part where GMO seeds force us to buy our chemicals from the same company (but if you've got a Technology/Stewardship Agreement handy you'll find this is not true.): If I plant Roundup® Ready (RR) crops, Monsanto would sure like me to use Roundup® herbicide on them. But I don't have to.

The agreement says for RR crops I should only use Roundup® herbicide or another authorized herbicide which could not be used in the absence of the RR gene.  When I worked off the farm, I sold a lot of generic brand glyphosate, a common herbicide.  It's just like buying your grocer's private label brand of cough medicine instead of the name brand.  The only catch is if you have a problem you need to talk with the company that provided the herbicide.

If we spray Brand X and it doesn't work, it won't do any good to go crying to Monsanto.  Sounds like pretty standard business practice to me. If you bought a Cadillac would you call a Toyota dealer with a warranty issue?  Furthermore, I don't even have to use glyphosate on my glyphosate-tolerant crops.-Ryan Goodman

Ok I'm still scratching my head.  I basically see a farmer who agrees with monsanto.  But at the same time he doesn't address the issue of genetic drift  as the main issue I've outlined in my previous posts. I'm open to any other justifications as to why monsanto sues farmers such as Percy Schmeiser or the millions of other farmers involved in monsanto lawsuits.  But I think you really miss the point.  

Genetic drift means that gmo pollen is drifing into non-gmo pollen fields and then monsanto is saying that those farmers are using their gmo seed and not paying for it. See below.

 

 

 

Perhaps you missed last summer when over 300,000 people and 4,500 farms sued Monsanto for seed patenting because they felt bullied.

Here is the movie, David vs. Monsanto that chronicles the stories of farmers bullied by Monsanto.

Five million Brazilian farmers are now locked in a legal feud with US biotech giant Monsanto, the GM soy seed manufacturer, and are refusing to pay crop royalties.  The lawsuit began more than 4 years ago over the 2% fee charged on each farm’s total soy sales by Monsanto, in perpetuity once their seeds have been found to contain some of Monsanto’s patented genetic traits. -Aesculus.

These are actual lawsuits not just rhetoric.

Goodman's data summary underscores what I was saying above: as the cost of living increased over the past 30 years, we saw fewer full-time farmers, more small "lifestyle farms," and yet agriculture as a whole is producing significantly more food on far fewer acres. -Andy

This statement really confuses me.  It seems to contradict itself.  If farms are producing more per acre, shouldn't that cover the higher costs of living?  

 

Look, here are some of my concerns on the issues.  

Nutrient dense foods.  As you know most corn goes for animal feed and fuel but alot goes into junk food.  Products using HFCS are a know cause of Diabetes.  68.8% of adults are overweight or obese; 35.7% are obese.   It's hard not to correlate our eating habits with the food we're eating.  Please watch:

 

 

 

Our whole current system depends on forgien oil.  The average food travels 1500 miles before it reaches it's destination. The total food supply for Columbus, OH is 3 days. That means if there was an interuption of service for some reason, any reason (terrorist?), for more than 3 days, Columbus would eat itself alive.  We have no food security, because we can't eat just corn and soybeans.

 

How much soil do we have left?  There is currently no plan for soil genesis. (scientific study to create soil)  We are losing our soil much faster than we think.  Here is the Iowa State U. study to back up the EWG video, it is to date the most comprehensive soil erosion study done on the planet.

"There is a force that makes us all brothers, no one goes his way alone, all that we send into the life of others comes back into our own." -WWH

Set your avi
WoodyHayesHaymaker on 6 Feb 2013 - 3:42am #

I swear to God if you two clog up this thread on signing day....

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