College sports are weird. Athletes are shackled by arbitrary transfer restrictions and forbidden to earn money on something as simple as their own signature, but if you're a coach of those athletes? Well, thing are a little bit different for you.
Here's Tom Izzo selling his soul for a little bit of cash in a bid to help Werner Ladder sell some ladders. (If you listen closely, you can hear the Werner Ladder marketing team cackling as this video makes its rounds across the internet. That's free advertising even money can't buy.)