Oregon State Rebranded Itself

By Vico on March 4, 2013 at 10:17p

Oregon State is jumping on the rebranding bandwagon as college football jumps into the deep end of its bell-bottoms and Barrymore collar phase.

Highlights include:

And also this happened:

During the reveal, Oregon State athletic director Bob De Carolis declared the rebrand as being about three things: "Recruiting, recruiting, and recruiting." He also asked the crowd for "a YOLO."

PROTIP: A "YOLO" is not something one should elicit from a crowd as if it were an "amen", nor is it a response an athletic director should expect to hear if the aforementioned athletic director is mistakenly thinking that he is playing a game of Marco Polo.

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