Overmarketing and Brand Dilution 101

January 14, 2013 at 10:10a    by Ramzy Nasrallah    
12 Comments

Comments

tennbuckeye19's picture

How many actually know or even care if OSU is a legend or a leader? To me it's been the division with OSU and the division with UM.

cinserious's picture

Yes and thats why TTUN should be in the North Division and the Buckeyes represent the South Division.
B1G-NORTH: TTUN, MSU, Wisconsin, Minnesota, Northwestern, Illinois, Rutgers.
B1G-SOUTH: Ohio St., Penn St., Nebraska, Iowa, Purdue, Indiana, Maryland.
Fair? sensible? I think so. How about it Jim Delaney?

Gone ham, be back soon...

RedStorm45's picture

Rutgers, Maryland, and penn state will be in the same division. 

Earle's picture

I'm sure they paid some marketing consultant big bucks to come up with that!  Imagine a bunch of folks sitting in a conference room evaluating the options and all agreeing that those were the best choice for the division names.  Corporate Branding run amok!

Italics are for emphasis.

Estrada's picture

Don't worry, they'll pay a different group of marketing consultants who will decide that it's best to have corporate America sponsor them.  OSU will soon be winning the Rotel-Velveeta divsion and square off against the winners of the Barbasol-Rawlings divsion in the Orbitz.com/Trojan condoms/Miller High Life - Big Ten (12+2) Championship game.

misterbulbous's picture

Legends and Leaders just opens the B1G up for the obvious jokes.  I really liked some of the other proposed names like "Erie", "Great Lakes", etc.  Something with a historical or geographical reference.

Earle's picture

Perhaps the Burning River Division and the Edmund Fitzgerald Division, given the B1G's recent performance/reputation.

Italics are for emphasis.

cinserious's picture

How about the Dortmunder Gold(pants) division and the Lake Erie Monsters division?

Gone ham, be back soon...

Earle's picture

A little Ohio-centric, but I'm OK with that.  Also, I prefer the Burning River Pale Ale to Dortmunder Gold, but both are good.

Italics are for emphasis.

cinserious's picture

Give me an Edmund Fitzgerald because I love a delicious handcrafted porter.

Gone ham, be back soon...

Earle's picture

It didn't even occur to me that I was naming Great Lakes brews at first, just unfortunate events in the regional history.  All are good choices both for consumption and division names.

Italics are for emphasis.

Buckeyeneer's picture

I hope this ends. I still don't know which we are in.

"Because the rules won't let you go for three." - Woody Hayes
THE Ohio State University