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Overmarketing and Brand Dilution 101

By 11W Staff - 14 January 2013
12 Comments
- Football
- Random

The Big Ten seems to be nearing the end of tone deaf "Legends and Leaders" experiment. (espn.com)

Source espn.go.com/blog/bigten/post/_/id/69793/b1g-could-chang-legends-leader...

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Comments

tennbuckeye19 on 14 Jan 2013 - 12:36pm #

How many actually know or even care if OSU is a legend or a leader? To me it's been the division with OSU and the division with UM.

cinserious on 14 Jan 2013 - 2:11pm #

Yes and thats why TTUN should be in the North Division and the Buckeyes represent the South Division.

B1G-NORTH: TTUN, MSU, Wisconsin, Minnesota, Northwestern, Illinois, Rutgers.

B1G-SOUTH: Ohio St., Penn St., Nebraska, Iowa, Purdue, Indiana, Maryland.

Fair? sensible? I think so. How about it Jim Delaney?

"Get him a body bag, Yeah!"

RedStorm45 on 15 Jan 2013 - 12:27am #

Rutgers, Maryland, and penn state will be in the same division.

Earle on 14 Jan 2013 - 12:48pm #

I'm sure they paid some marketing consultant big bucks to come up with that! Imagine a bunch of folks sitting in a conference room evaluating the options and all agreeing that those were the best choice for the division names. Corporate Branding run amok!

Estrada on 14 Jan 2013 - 9:12pm #

Don't worry, they'll pay a different group of marketing consultants who will decide that it's best to have corporate America sponsor them. OSU will soon be winning the Rotel-Velveeta divsion and square off against the winners of the Barbasol-Rawlings divsion in the Orbitz.com/Trojan condoms/Miller High Life - Big Ten (12+2) Championship game.

misterbulbous on 14 Jan 2013 - 1:02pm #

Legends and Leaders just opens the B1G up for the obvious jokes. I really liked some of the other proposed names like "Erie", "Great Lakes", etc. Something with a historical or geographical reference.

Earle on 14 Jan 2013 - 1:06pm #

Perhaps the Burning River Division and the Edmund Fitzgerald Division, given the B1G's recent performance/reputation.

cinserious on 14 Jan 2013 - 2:01pm #

How about the Dortmunder Gold(pants) division and the Lake Erie Monsters division?

"Get him a body bag, Yeah!"

Earle on 14 Jan 2013 - 2:08pm #

A little Ohio-centric, but I'm OK with that. Also, I prefer the Burning River Pale Ale to Dortmunder Gold, but both are good.

cinserious on 14 Jan 2013 - 2:13pm #

Give me an Edmund Fitzgerald because I love a delicious handcrafted porter.

"Get him a body bag, Yeah!"

Earle on 14 Jan 2013 - 2:20pm #

It didn't even occur to me that I was naming Great Lakes brews at first, just unfortunate events in the regional history. All are good choices both for consumption and division names.