Leaders & Legends To Stick...

By Luke on January 13, 2011 at 4:48p

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The_Lurker's picture

This is one of the most Jim Delany moves that Jim Delany has ever made.

flipbuckeye's picture

Delany just crotch chopped the entire B1G fanbase.

Hoody Wayes's picture

This a great logo and brilliant, utilitarian and icon-building, slogan. This marketing campaign has just begun.

And the discord over this will be bulldozed, eventually.  

The_Lurker's picture

Jim Delany, is that really YOU?

Buckeye Scottie's picture

I am over it.  I admit was skeptical, even embarrassed when the names were first announced.  But after seeing some commercials now, and the branding that is happening and will continue, it has grown on me a little.  Not nearly as bad now after seeing 'the whole picture' of branding strategy.  Still don't love it, but have moved to to MEH status...