ESPN and Its "Parent Company, Disney": A Policy of Insincerity

Hoody Wayes's picture
July 24, 2012 at 2:55p

Most of the time, an ESPN broadcast seems like life in a grudgingly, sober frat house: "Ok. We can't drink on-air. So, we'll just be obnoxious." It's a glitzy, bore.

From Berman's bombast - to wondering when balloons and confetti will fall from the lights, celebrating Stewart Scott's one-millionth utterance of, "as cool as the other side of the pillow." - ESPN, on its network's character, alone - has long-since (to invoke another ABC property) "jumped the shark!"

But, its coverage of the Sandusky Scandal has revealed its other traits: from overwhelmed by the gravity of the Penn State story as it broke to - as of this past week - completely, reprehensible.

As Paterno's statue came down, ESPN's company-line - delivered by many of its analysts - projected the notion that the NCAA would go beyond its purview, by stepping into this mess. How many times in the past few days have we heard an ESPN personality exclaim, "this is a criminal matter?"

Question: why is it so important for ESPN to editorialize, by driving this one opinion? Answer: ESPN and its "parent company, Disney", are protecting their property - college football - by demonizing the NCAA.

Again, articles 2.4 and 10.1 of the NCAA constitution "command ethical conduct on behalf of coaches and others associated with athletic programs, and 2.4 expansively states, 'These values should be manifest not only in athletics participation, but also in the broad spectrum of activities affecting the athletics program."'

Penn State's failure of authority, mandated the NCAA's actions. The NCAA's actions against Penn State were "necessary and proper."

ESPN needs to refine its reporting, allowing the story to speak for itself, without the routine editorial quips it obviously expects its newsreaders to use, in an immature campaign, to appeal to their audience.

And Disney should stop ESPN's attack on the NCAA - forthwith. The fate of Penn State's football program is a minor story, compared to the lifelong struggle Sandusky's victims will wage.

Remember, Disney: Jerry Sandusky's victims were children. Children! Aren't children your number one customers, Disney?

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