Hurting ESPN

btalbert25's picture
July 12, 2011 at 9:49a
15 Comments

After reading the post about ESPN's lawsuit against Ohio State, I started mulling over creative ways ESPN would be impacted by Ohio State fans being pissed off.  I read the comments after the post and have to say, simply avoiding ESPN is not the answer.  Maybe the ratings take a small blip one day, but overall they won't feel the impact at all.  Let's face it, we're pretty much all going to watch a game that is broadcast on ABC or any of ESPN's family of networks.  The way to hit ESPN where it hurts is the same way you hit anyone where it hurts, threaten their revenue. 

Ratings are important to any network to be sure, however they make their money off of advertising.  Find sponsors for certain ESPN shows and game coverage and write to them.  Tell them you will not buy any of their products as long as they continue to support ESPN and detail why.  The fan base of Ohio State is large enough that if people take this kind of action, as crack pot and hair brained as it may seem, the sponsors will have to lean on ESPN.  You can write the local ESPN radio affiliate too.  You can write the local ABC affilliate and your local cable provider. 

You don't think this can work?  Let me tell you, it will.  I used to love a show called Ed, which was on NBC.  It was on for 3 seasons and NBC basically said they were pulling the plug.  Well, there was a blog about the show, and a girl on there basically outlined this same strategy. She said everyone take the time to write a couple of letters, one to your local affiliate and one to a sponsor. Tell them how you love the show, and you tune in to their network or buy their product because you've seen on the show and you, and that if the show is gone you won't support them any longer.  It sounded really stupid to me, but the show got a 4th season. 

Buckeye fans are all over the USA and in many large markets.  There's a significant enough population that if even a fraction take this kind of action ESPN will feel some pressure.  Combine this with everyone tuning out one day and Ohio State fans can actually make ESPN feel it.  You may have to do a little homework to figure out who to send the letters too, but if enough people did this, it wouldn't just be dismissed I can guarrenttee it.

Comments

RBuck's picture

BT:

Your Homework Assignment For Tonight

Provide the names, addresses and e-mail for three major sponsers on ESPN.

My wife and I have done this before and you're right...it works (somewhat).

"It's just another case of there you are". ~ Doc (1918-2012)

btalbert25's picture

I'll try to figure some out lol.  I have found some pretty cool things online about saving shows, but not much in terms of ideas to share displeasure programming/coverage. I read some creative ones including fans of a show called Jericho sending peanuts to the network exec.  She got over 18,000KG of peanuts. 

If nothing else we can say Buck U to ESPN and everyone send them buckeyes.  Flood Bristol with a few tons of Buckeyes.  It certainly may give them more rage against Ohio State, but it would piss them off something fierce lol.

Pam's picture

Damn straight it works. Companies know that for every letter they receive there are 100's of others who feel the same way but didn't take the time to write. Same with your rep's in Washington. My Congressman actually called me and we chatted for about an hour.

One tip: My Dad was VP of Nationwide. He said always write to the head honcho.  They may not take care of it personall, but they will pass it on to someone who will.

btalbert25's picture

So I did a little bit of homework and found that 2 of ESPN's main college football sponsors are The Home Depot and Chik fil a. 

Chi-fil-a

5200 Buffington Road

Atlanta, GA 30349

(404) 765-8000.

 

Home Depot

2455 Paces Ferry Road Southeast

Atlanta, GA 30339

800-654-0688

Home Depot's CEO is Frank Blake and I found an email address Frank_Blake@homedepot.com  Not sure if that is accurate or not as I haven't sent anything to him just yet.  Also, since ESPN holds the contract to almost every bowl game, I imagine any of the non BCS bowls sponsors could be contacted as well.  Alamo, Insight, etc. 

Denny's picture

ROUGH DRAFT OF EMAIL TO CHICK-FIL-A:

Dear Chick-Fil-A people,

 As I look online at this image of a 'What Would Jesus Do?' bracelet, I come to the conclusion that Jesus wasn't a big fan of the media—what with that whole big smear campaign that happened towards the end of his Christian-coaching career. Pretty much the same thing happened to Jim Tressel at the end of his career, and is still happening thanks to those peeps out in Bristol.

You're like, mega-evangelical. Jim Tressel also likes the Jesus. You can help Jesus' homeboy out by not advertising with ESPN. I'm probably not gonna eat one of your delicious sandwiches just because ESPN is the worst. Also, you're never open on Sunday and that's stupid. What's the deal with that? I bet even Jesus himself thinks that's a bit much. I remember when he passed along the Crispy Golden Rule: 'Give sandwiches unto others as you would have others give sandwiches unto you'. Yea. Sandwiches on Sundays.

Anyways, please stop with the whole ESPN thing. They're like the Pharisees, or something. Also, please be better to your workers.

Cheers,

A guy on the Internet.

Taquitos.

GoBucks713's picture

you should send two tickets to IRR's gun show.

-The Aristocrats!

Maestro's picture

hilarious denny

vacuuming sucks

spqr2008's picture

Send them several contianer trucks full of buckeyes, and also, figure out the home addresses of their executives, and send them the fake dead horse heads (they actually sell these things, with x's on the eyes and everything, check it out http://videoeta.com/images/news/horse_head1.jpg)

Then we do the letter writing to their sponsors, especially the big ones, and start to get them riled up at ESPN too.

GoBucks713's picture

Someone should spread this idea across all OSU related blogs.

-The Aristocrats!

Is it Saturday Yet's picture

This is great..drafting letters now....

btalbert25's picture

I worked at Home Depot about 8 years ago and I think if they receive a high volume of letters, it will infact make a difference.  The store manager gave us this speech about how the company did research and they believe that a customer will spend 70,000 dollars over their lifetime.  They stress how important every customer is, and try to make the customer experience as pleasant as possible.  That's not to say we don't all have an example of poor customer service there, it's just that the customer takes this seriously.  If they get a flood of letters saying they are going to lose a ton of money because of certain personalities or a certain network, those personalities or networks are going to feel some pressure to change their ways a bit. 

It's may not be earth shattering or anything, but it certainly would be more impactful than merely avoiding ESPN's Networks on TV.

Is it Saturday Yet's picture

Unless you have one of the boxes connected to your tv or you currently document and report what you watch not watching the channel has no effect.

Nielsen television ratings are gathered in one of two ways:
Viewer "diaries", in which a target audience self-records its viewing or listening habits. By targeting various demographics, the assembled statistical models provide a rendering of the audiences of any given show, network, and programming hour.
A more technologically sophisticated system uses Set Meters, which are small devices connected to televisions in selected homes. These devices gather the viewing habits of the home and transmit the information nightly to Nielsen through a "Home Unit" connected to a phone line. The technology-based home unit system is meant to allow market researchers to study television viewing habits on a minute to minute basis, seeing the exact moment viewers change channels or turn off their TV. In addition to set meters, individual viewer reporting devices, such as people meters, have allowed the company to separate household viewing information into various demographic groups, but so far Nielsen has refused to change its distribution of data of ethnic groups into subgroups, which could give more targeted information to networks and advertisers.
Changing systems of viewing have impacted Nielsen's methods of market research. In 2005, Nielsen began measuring the usage of digital video recordings such as TiVo. Initial results indicate that time-shifted viewing will have a significant impact on television ratings. The networks are not yet figuring these new results into their ad rates due to the resistance of advertisers.[1]

Avoiding their website or not buying their magazine will get noticed a little. I loved the idea of letters to sponsors.

btalbert25's picture

Yeah that's basically why I did this post.  I was thinking most people didn't realize the only viewers that matter to the networks are those with a Nielsen box.  I was amazed when I read how few people have the boxes. 

sad2cyagone's picture

Rent Billboard signs, that simply say > BOYCOTT ESPN!!! , It will gather National News Attention Quick!!!